Triple Crown Nutrition
Triple Crown Nutrition
Triple Crown Nutrition

Project Description

Triple Crown Nutrition, an industry leader in the horse feed industry, tapped SMCpros to launch a holiday campaign during the 2012 holiday season. For the campaign, Triple Crown Nutrition partnered with a silent donor to give away $100,000 to equestrian non-profit organizations for fans who showcased the new TLC supplement line!

SMCpros worked with Triple Crown Nutrition to develop a Facebook advertising campaign, a new Facebook application and a targeted messaging strategy. The Facebook app directed fans to nominate an equestrian nonprofit of their choice for the contest, where they could also view all contest submissions and learn about the new product line in an interactive way with a charitable backdrop.

Triple Crown’s TLC Holiday Campaign was a smashing success, totaling 3,154 total fan nominations with more than 500 unique equestrian nonprofits submitted. The Facebook ads left 8,934,651 impressions and resulted in 20,996 actions. By the end of the campaign, Triple Crown gained 10,640 new likes on their Facebook page thanks to the comprehensive strategy from SMCpros.


Our main goal is to help our clients achieve their goals. Here are the results for this campaign:

Client: Triple Crown Nutrition
Format: Facebook Contest / Brand Awareness
• 8,934,651 Impressions
• 20,996 Actions
• 10,640 Page Likes