Renpure is a hair care product company that aims to provide the best natural products, utilizing natural ingredients like mint, argan oil, almond, lavender, coconut, and pomegranate. In addition to the other social intiatives running at the time, they asked long term partner SMCpros to create and manage 3 simultaneous campaigns to educate individuals on a few of their products. The ultimate goal was getting interested potential customers to click ‘Find my nearest location’ at Target, CVS, and Walmart stores.
SMCpros created an Advertising Plan and landing pages to educate individuals with the option of finding their nearest location to purchase. Facebook and Instagram were chosen as the social platforms to advertise on using boosted and sponsored content. Each of the 3 campaigns had a budget of 2,000.
Each campaign saw comparable, excellent results with 45-56 percent conversion rates, millions of impressions, and over 50,000 engagements. The consolidated results are included.
Our main goal is to help our clients achieve their goals. Here are the results for this campaign:
Format: Awareness, Blog Creation, & Product Promotion
•16.2 million impressions
•53.6 thousand engagements
•48.2 percent average Conversion rate