Renpure
Renpure
Renpure

Project Description

DISCOVER
Renpure strives to provide the best natural hair care products, utilizing natural ingredients like mint, argan oil, almond, lavender, coconut, and pomegranate. They teamed up with SMCpros to run a series of analyses to pinpoint the best platforms, keywords, and tactics to drive awareness around Renpure products in Target.

DEVELOP
SMCpros developed an organic blog strategy, audience growth plan, and led individuals to Renpure’s site to learn more about their cleansing conditioner (top seller) where they could click to buy on target.com.

DELIVER
The target test was a success which prompted the campaign to last 18 months rather than the initial 8 months. Their primary product saw 110K+ page views with a 58% exit rate.

Results

Our main goal is to help our clients achieve their goals. Here are the results for this campaign:

Client: Renpure
Format: Awareness, Blog Creation, & Product Promotion
Results:
• Over 110,000 page views
• 17,100,000 impressions from digital ads
• 54,000 page likes growth

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