Renpure strives to provide the best natural hair care products, utilizing natural ingredients like mint, argan oil, almond, lavender, coconut, and pomegranate. They teamed up with SMCpros to run a series of analyses to pinpoint the best platforms, keywords, and tactics to drive awareness around Renpure products in Target.
SMCpros developed an organic blog strategy, audience growth plan, and led individuals to Renpure’s site to learn more about their cleansing conditioner (top seller) where they could click to buy on target.com.
The target test was a success which prompted the campaign to last 18 months rather than the initial 8 months. Their primary product saw 110K+ page views with a 58% exit rate.
Our main goal is to help our clients achieve their goals. Here are the results for this campaign:
Format: Awareness, Blog Creation, & Product Promotion
• Over 110,000 page views
• 17,100,000 impressions from digital ads
• 54,000 page likes growth