The Entrepreneur’s Organization (EO) is the catalyst that enables entrepreneurs to learn and grow from each other. They partnered with SMCpros to drive RSVPs to EO events in the hopes of signing new members. At the time, EO was receiving 4 RSVPs per quarter. SMCpros examined similar organization and how they went about signing new members digitally.
SMCpros developed a Facebook Ad campaign to drive qualified individuals to RSVP for a series of events.
SMCpros managed to draw 89 RSVPs for 4 luncheons on an ad spend of $3,345, or $37.50 per RSVP. This resulted in 9 new members, 4 directly from ads. With just 4 of these members, the initiative would have resulted in a nearly 200% ROI.
Our main goal is to help our clients achieve their goals. Here are the results for this campaign:
Client: EO Minnesota
Format: Facebook Ad Campaign, Measurement, & Strategy
• 1,600,000 Impressions
• 89 Event RSVPs
• 9 New Members