Bailiwick specializes in professionally-managed technology integration solutions for large-scale IT initiatives. Before SMCpros, Bailiwick had never used digital means to drive leads, and wanted to see if social could drive qualified leads at a specific cost per lead. SMCpros was tasked with building a strategic plan and training the Bailiwick staff to use social media to generate leads.
SMCpros built a strategic plan that involved upgrading their social presence, conducting a series of trainings on acquiring leads through social media, and managing an online ad campaign.
SMCpros was able to quadruple the original leads goal and put Bailiwick well ahead of their target cost-per-lead.
Our main goal is to help our clients achieve their goals. Here are the results for this campaign:
Format: B2B Marketing, Strategy, & Lead Generation
• 12 Qualified Leads
• 4X More Leads than Expected
• 2 Months’ Time