3M
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Project Description

DISCOVER
SMCpros was enlisted by Concept Group, a marketing communications agency from St. Paul, MN, to take over all social media marketing efforts for the 3M Window Film division in early 2013. As part of 3M Window Film’s goals for its social media campaign, it wanted to find a way to build relationships and promote its Commercial Window Films online.

DEVELOP
SMCpros immediately looked to LinkedIn as a social channel that could provide the targeting necessary to reach building owners in NYC that were looking to stay in compliance with Local Law 84 and Local Law 87 while saving energy and money in the process. Through the use of native LinkedIn features, SMCpros developed a strategy that would target potential leads through the use of advertisements and discussion groups that helped to spread the word about the cost saving features of 3M Commercial Window Films.

DELIVER
In partnership with Concept Group and the 3M Window Film Commercial Sales Division, SMCpros was able to raise awareness around NYC Local Laws concerning energy efficiency and the cost saving benefits of 3M Window Film. This increased awareness would eventually help 3M Window Film land a contract to install their Commercial Window Films on a 60 story building in NYC that would more than pay for all marketing efforts for 3M Window Film in 2013.

Results

Our main goal is to help our clients achieve their goals. Here are the results for this campaign:

Client: 3M Window Film
Format: Awareness / Lead Generation Campaign
Results: Commercial Film Installation

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