Online Effort Index (OEI) Assessment
The Online Effort Index (OEI) from SMCpros is a new way of helping your business to establish a rating (0 to 100) of your current online presence. Although a low score does not necessarily mean that your business is not performing, it does indicate that there are a number of other opportunities to help grow your presence online. In just 5 minutes you will have a custom report of the opportunities available to your organization online.
Thank you! Your OEI final score report is on its way!
Does your organization have resources internally to help enhance your organization's online presence?
Does your organization have online presence of any kind? (ex. Website, social media, etc.)
Does your organization plan to make building an online presence a priority in the upcoming year?
Does your organization have a budget to hire and/or train an employee or find a partner to improve your online performance?
Product or Service?
What term most accurately describes your organization?
Is your website set-up to allow for e-commerce transactions?
Does your website have a Google PageSpeed score of 75 or higher?
Do you know what industry keywords are driving the most website traffic through search engines?
Do you know what position your website ranks in Google for those keywords?
Is your organization blogging consistently (at least once per month or more)?
Search Engine Optimization (SEO)
Has your website optimized on the front and back-end for SEO (ex. H1 tags, metatags, word count, etc.)
Is Google Analytics set up and properly tracking goals and conversions on your website?
Search Engine Marketing (SEM)
Has your organization used paid search or display marketing? (ex. Google AdWords, Google Shopping, Retargeting, etc.)
Paid Search Strategy
Does your paid search strategy align with your SEO strategy?
Have your search marketing campaigns used custom bidding strategies? (ex. dayparting, geographic, device-type focus, etc.)
Social Media Platforms
On what social media platforms does your organization have a profile? (select all that apply)
How does your organization's activity level (number of posts per month) compare to competitors on those social channels?
How much is your audience engaging with your brand's social media content compared to competitors?
Social Media Traffic
Is social media a top 5 traffic volume source on your website as indicated by your Google Analytics?
Is your organization currently running any advertisements on social media channels? (ex. Facebook, LinkedIn, etc.)
Are you able to track total sales/conversions on your website directly from either organic, paid or social media traffic?
Do you have assets in an online format that you can distribute to prospects? (ex. white papers, data sheets, e-books, etc.)