Online Effort Index (OEI) Assessment

The Online Effort Index (OEI) from SMCpros is a new way of helping your business to establish a rating (0 to 100) of your current online presence. Although a low score does not necessarily mean that your business is not performing, it does indicate that there are a number of other opportunities to help grow your presence online. In just 5 minutes you will have a custom report of the opportunities available to your organization online.

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Internal Resources

Does your organization have resources internally to help enhance your organization's online presence?




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Current Status

Does your organization have online presence of any kind? (ex. Website, social media, etc.)




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Planning

Does your organization plan to make building an online presence a priority in the upcoming year?




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Budget

Does your organization have a budget to hire and/or train an employee or find a partner to improve your online performance?




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Product or Service?

What term most accurately describes your organization?



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E-commerce Setup

Is your website set-up to allow for e-commerce transactions?




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Mobile

Is your website mobile-friendly/responsive?




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PageSpeed

Does your website have a Google PageSpeed score of 75 or higher?




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Keywords

Do you know what industry keywords are driving the most website traffic through search engines?




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Keyword Rank

Do you know what position your website ranks in Google for those keywords?




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Blogging

Is your organization blogging consistently (at least once per month or more)?




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Search Engine Optimization (SEO)

Has your website optimized on the front and back-end for SEO (ex. H1 tags, metatags, word count, etc.)




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Google Analytics

Is Google Analytics set up and properly tracking goals and conversions on your website?




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Search Engine Marketing (SEM)

Has your organization used paid search or display marketing? (ex. Google AdWords, Google Shopping, Retargeting, etc.)




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Paid Search Strategy

Does your paid search strategy align with your SEO strategy?




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Customized Strategies

Have your search marketing campaigns used custom bidding strategies? (ex. dayparting, geographic, device-type focus, etc.)




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Social Media Platforms

On what social media platforms does your organization have a profile? (select all that apply)












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Social Activity

How does your organization's activity level (number of posts per month) compare to competitors on those social channels?





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Engagement

How much is your audience engaging with your brand's social media content compared to competitors?





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Social Media Traffic

Is social media a top 5 traffic volume source on your website as indicated by your Google Analytics?




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Social Advertisements

Is your organization currently running any advertisements on social media channels? (ex. Facebook, LinkedIn, etc.)




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Conversion Tracking

Are you able to track total sales/conversions on your website directly from either organic, paid or social media traffic?




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Online Assets

Do you have assets in an online format that you can distribute to prospects? (ex. white papers, data sheets, e-books, etc.)




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OEI Score

Your OEI Score is:

Summary

ResponsesScoreQuantityPrice
Discount :
Online Effort Index:

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