SMCPros http://smcpros.com Tue, 04 Mar 2014 21:00:54 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.2 The Oscars On Social Media http://smcpros.com/2014/03/the-oscars-on-social-media/ http://smcpros.com/2014/03/the-oscars-on-social-media/#comments Mon, 03 Mar 2014 19:47:01 +0000 Lisa Ninnemann http://smcpros.com/?p=5662   Last night Ellen DeGeneres hosted the 86th annual Academy Awards; and from predicting the award winners to creating the most retweeted tweet of all time, social media played as large of a roll in the event as it ever has. Here are some cool articles that we found about
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Last night Ellen DeGeneres hosted the 86th annual Academy Awards; and from predicting the award winners to creating the most retweeted tweet of all time, social media played as large of a roll in the event as it ever has. Here are some cool articles that we found about the Oscars on social media:

Ellen SMCPros

1) Social Media Predicted 80 Percent Of Big Oscar Winners

2) The Oscars On Twitter: 14.7 Million Tweets, 254,644 TPS Peak, Most Retweeted Tweet Ever

3) Oscar Searches And Social Mentions: Who Won The Night?

4) Ellen DeGeneres selfie on Twitter is Oscar gold for Samsung

Are there any cool stories that we missed? Let us know!

 

 

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Google’s Hummingbird: Go Beyond the Beak http://smcpros.com/2014/02/beyond-the-beak-of-googles-hummingbird/ http://smcpros.com/2014/02/beyond-the-beak-of-googles-hummingbird/#comments Fri, 28 Feb 2014 19:45:50 +0000 Lisa Ninnemann http://smcpros.com/?p=5655 First came the Panda, then the Penguin. Thanks to Google, you can now add Hummingbird to your list of animal must-knows. Why?  To the average person, these three names probably spike thoughts of intriguing animals that we are lucky enough to catch a glimpse of from time to time. However,
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Hummingbird  photo

Photo via SearchMuse

First came the Panda, then the Penguin. Thanks to Google, you can now add Hummingbird to your list of animal must-knows. Why?  To the average person, these three names probably spike thoughts of intriguing animals that we are lucky enough to catch a glimpse of from time to time. However, in the world of Search and Social Marketing, these nouns are now ever so important to be thought of not as mammals, but an intricate layer in the path to succeed in the digital world. Again, why, you might ask? The answer is simple. If you want to play the game, you better be in it to win, and the combinations of these three are your key players. However, without understanding them, you don’t stand a chance against your competition.

Most digital professionals have heard about the Panda and Penguin algorithm. These were the first two major changes to Google’s algorithm plan to determine how Google will take and organize the internet, which will allow it to rank pages based on their value to the user.  Panda was released by Google in 2011 as the first profound update ever related to content quality. Then came the Penguin in 2012 as a tool to decrease search engine rankings on websites using manipulative techniques to achieve higher rankings.

Now that we’ve got a solid foundation, Google introduced its MVP to date in 2013, which has hit the digital space by storm- the Hummingbird. Yes it is a beautiful bird that swims whimsically through the air, and if you aren’t quick, you will miss it in the blink of an eye, but in the digital space, it is the capstone algorithm for search.  Not only does this new algorithm play with the previous key players, but by with faster, more contextual and a more relevant user experience, Google’s Hummingbird has evolved PageRank like never before.

Since current algorithms, tools and trends evolve faster than anyone could possibly keep on top of, you may be in the middle of understanding one concept before a new update changes the digital space again. So before you spend too much time trying to figure out all of the ins and outs of the Hummingbird and lose sight of new updates, here is a simple 5 step guide to making the most of your SEO’s MVP.

  1. Content is King - You can no longer stuff keywords into your landing pages and expect them to rank well. Since the goal of Hummingbird is to best serve the user’s intent, content is above all (as it should be). Whatever position you are taking, make sure your content is relevant, useful, and informative to provide value to the reader.
  2. Keep it Conversational - With Hummingbird, Google is trying to adapt to the overwhelming amount of conversational searched phrases. Adapt your current keyword strategy to reflect short, conversational phrases.
  3. Leverage Synonyms - Google results don’t only show exact phrases, but also synonymous, theme related terms. Expand on your keyword research to diversify your content and gain extra exposure opportunities. One easy way to do this is by digging into the organic search report in your Google Analytics account to see which search results are already bringing traffic to your site.
  4. Move Toward Mobile - In 2013, 55% of adults in the United States owned a smart phone, and this movement is continuing to rise with rapid succession. In fact, according to inc.com, 2014 is The Year of the Mobile Device Takeover. In order to capitalize on this opportunity, Google’s Hummingbird makes it easier for mobile users to search questions the way they would speak them. So what does this mean for your SEO? You must be easily accessible where your audience is! That means creating a mobile friendly website with content that is easy to navigate, read and answer customer questions quickly and effectively.
  5. Don’t Forget Social - Social media has a steadily increasing importance for SEO. Consistently and engage with your followers to promote your best content in order to take full advantage of the power of social.

Now that you have the essentials, it is time to put this information into action and make the most of Hummingbird for SEO success.  To stay up to date on current digital trends and updates, follow us on LinkedIn: http://linkd.in/1gA0hQH

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Facebook Custom Audiences: Bringing Insights to the Value of Impressions http://smcpros.com/2014/02/facebook-custom-audiences-bringing-insights-to-the-value-of-impressions/ http://smcpros.com/2014/02/facebook-custom-audiences-bringing-insights-to-the-value-of-impressions/#comments Wed, 19 Feb 2014 20:09:38 +0000 Lisa Ninnemann http://smcpros.com/?p=5637 What can you get for $140 billion? This was the amount of money spent on paid advertising in 2012 in the United States alone. When companies are paying out that kind of money, you’d like to hope that there is some kind of return on the investment.  So the real question
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Encuentra a tus clientes en Facebook con Custom Audiences

Image via socialdente Internet & Online Marketing

What can you get for $140 billion? This was the amount of money spent on paid advertising in 2012 in the United States alone. When companies are paying out that kind of money, you’d like to hope that there is some kind of return on the investment.  So the real question that’s always left to answer is: did it work? When advertisers spend so much valuable money trying to gain awareness and share in the market, this is a completely valid question to ask. For traditional media such as radio, tv and print, this question can often be hard to answer. Did people actually see your advertisement or not? Did they take action on it? How did your audience respond? The questions on the effectiveness quickly become endless.

In this ever growing digital age, advertisers can finally know important insights as to what their target audience is doing in relation to their advertisements. Once an advertisement has been clicked on, tools such as Google Analytics give you the amazing power to see how long people spend on your site, what other pages they are visiting, what people are clicking on, forms being filled out, goals being completed and so much more! Just when it seems like technology has given us advertisers more information than they could ever ask for, Facebook is now providing their advertisers with even more. What else is there? Well, do you ever wonder about the people who saw an advertisement but did NOT click on it? Was that impression still successful? Did it result in a sale?

Facebook’s new Custom Audience segment may be the answer to social advertiser’s dreams. With a global roll out at the end of January, 2014, this new tool gives advertisers insights to the valuable information on their advertisements success after the impression. Now, how is it done? When a business collects email addresses from customers or potential customers through forms or registrations, they can submit those lists from their customer relations management tools (CRM) straight through the Custom Audiences targeting tool which sends a trigger to advertise to those people on Facebook.  Then, once a purchase is made and credit card information or email addresses are provided again, advertisers can match purchases/actions with their original hit list.  The business then submits an encrypted version of this sales data to Facebook. Facebook in turn can then compare how much people who saw the advertisement bought compared to  a control group of people in the Custom Audience that it didn’t show advertisements to, and reports the findings to the business.

So what does this news mean for advertisers? It means that the importance of clicks are going to drop significantly. With this kind of information, advertisers can stop focusing on the value of a click, and more on the value of impressions, and the effectiveness of an impression even without a click on their digital advertisements. It also means that Facebook will have yet another way to make advertisements even more relevant to its users by targeting them with advertisements related to brands/products they have interacted with.

 Facebook Custom Audience is now available to all advertisers. To learn how to get started with your new audience segmenting for better targeting and insights, visit: http://tcrn.ch/1cqRod1

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Who Won the Social Bowl? http://smcpros.com/2014/02/who-won-the-social-bowl/ http://smcpros.com/2014/02/who-won-the-social-bowl/#comments Tue, 04 Feb 2014 20:38:18 +0000 Evan Paskach http://smcpros.com/?p=5556 A TV spot during the big game can cost any brand a pretty penny. So which brands made the most of their investment by continuing the conversations online? #NAILEDIT:  Budweiser #BestBuds: There’s no denying the “aww…” factor in Budweiser’s #BestBuds ad.  But that’s not all that made this ad the
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footballfieldtitleA TV spot during the big game can cost any brand a pretty penny. So which brands made the most of their investment by continuing the conversations online?

#NAILEDIT: 

Budweiser #BestBuds:

#bestbuds

There’s no denying the “aww…” factor in Budweiser’s #BestBuds ad.  But that’s not all that made this ad the best of brands. The ad helped Budweiser achieve more than 185,000 tweets during the game. Add in the 36 million views the brand picked up on their YouTube page and a dedicated Twitter account to drive engagement and you get a brand that people will be talking about long after the confetti stops falling.

 

ifwemadeit

New Castle #IfWeMadeIt:

New Castle’s innovative anti-ad campaign went a non-traditional route leading up to the big game. The brand relied solely on their online audience by engaging their target audience with a series of YouTube videos, a promoted post on Reddit, and a dedicated web page around a Super Bowl ad they never even made. The #Ifwemadeit campaign picked up 3.2 million video views and millions of mentions online before Sunday’s kickoff even happened. And we’re guessing they’re not regretting the $4 million they saved either.

#ALMOST:

esuranceEsurance #EsuranceSave30:

Why would a creative 30-second spot that garnered one million tweets in one hour be considered a near miss? It’s simple: The conversations weren’t meaningful. Esurance got the social media volume they were after, but failed to build any lasting relationships with their audience online. Will anyone still be talking about this ad after the winner is announced? Doubt it.

 #FAIL:

Maserati:

maserati

This global brand’s 1:30 movie trailer turned car commercial left viewers confused, especially when it came to continuing the conversation via social. Maserati did not include a single social call-to-action in their ad and didn’t make it any easier to find them online. The Twitter handle @Maserati isn’t even associated with the company! Unfortunately, Maserati’s big splash won’t make any waves where people are communicating.

papa johns fail

Papa John’s:

After Oreo’s social media touchdown during last year’s big game blackout, brands everywhere were plotting how to make their content go viral. Unfortunately for Papa John’s, they showed us what it looks like when brands fail to connect on social. Not only did they not run a TV ad in a game that their spokesman (Peyton Manning) was playing, their canned status was irrelevant before they could even launch it. This broken play definitely didn’t result in a big gain for this brand.

 

Make the Most of Your Ad Buy:

SMCpros-Logo-full-color (1)SMCpros partners with local agencies to bring a new edge to their advertising campaigns. Learn how you can get the biggest bang for you buck with social integration and increase the ROI on your advertising dollars. Contact us today!

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Why I Track Everything in Google Calendar http://smcpros.com/2013/10/why-i-track-everything-in-google-calendar/ http://smcpros.com/2013/10/why-i-track-everything-in-google-calendar/#comments Thu, 17 Oct 2013 19:03:46 +0000 Dan Antonson http://smcpros.com/?p=5204   Using Your Own Data for A Bigger LIFE: Part 1 I love social marketing, I love digital marketing, but I also love… My Google Calendar- Seriously, I love it.    I’ve tried multiple solutions to try and organize my life— apps, planners, notebooks, Post-its— but none of them truly
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Using Your Own Data for A Bigger LIFE: Part 1

I love social marketing, I love digital marketing, but I also love…
My Google Calendar- Seriously, I love it.    I’ve tried multiple solutions to try and organize my life— apps, planners, notebooks, Post-its— but none of them truly “worked” for me… until Google Calendar. Being a marketing analyst I’ve learned that your most valuable asset is TIME, and of course, I’m a firm believer in the old adage “Time is Money.” However, so many people struggle at managing time. You manage your money, your bank account, your investments, your career, yet so often your time isn’t.  Here is how I use my Google Calendar and why I love it.  

I put everything in my calendar. Well, almost everything. Below is a typical week on my calendar (some things are blurred to protect the innocent).

Every week looks like this on my calendar. I put everything in my calendar: drive times, meetings, emails, bills, when I wake up, client meetings, TV shows, everything!  A calendar is simply a visualization of your most valuable asset: Time. 

Sample Google Calendar

Am I one of those people who has to plan everything? Absolutely not; and I would encourage you not to be either.  I back-fill a majority of my calendar, and most of my events get moved or the time frame changes. I’m not an organization freak, but here are the 3 ways I use my Google Calendar. 

1. Break Bad Habits: Want to know how to break a bad unproductive habit? Document how much time you spend on something. Hooked on Facebook? Netflix? I was. Not anymore. There are multiple ways to track your time (especially on the computer – hello, RescueTime, I will write about you another day), but an accurate calendar is the best way to recognize how much time you’re spending (or wasting) on something without even realizing it.

2. Know how much time you really have: You already know what has to get done this week.  Mow the grass, bills that need paying, or a happy hour to go to with friends. Schedule that time! If there’s a TV show you want to watch or a random event you want to go to, schedule it! Even months in advance. You don’t necessarily have to end up going – but if you decide to, it’s already scheduled. You drive everyday, schedule that.   Scheduling everything gives you the ability to see what precious little time is left in your day.

3. To Keep My Sanity: I have a lot to do and I’m sure you do to0. Looking at my calendar for the week ahead – I see I have to get new struts for my car, pay a dentist bill, mow the lawn, I want to get to the gym 3 times, I have 3 lunches to attend, countless reports and analysis’ to get done – you get the idea. Every single one of those tasks has one thing in common – they ALL take TIME, and you only have so much of it – just like money in your bank account. I have tendency to take on too much, as a lot of us do. My Google Calendar prevents that.

Some of you are probably thinking “this guy is nuts” or “where’s the flexibility?” or “holy crap, that’s too much”. This isn’t for everyone, but I find my Google Calendar to be rewarding. I know exactly what I did last week, last month and even last year (my online calendar goes back about 3 years). I also find my calendar reduces stress - if I don’t really have to remember anything, what’s there to be stressed about?  My calendar also helps to remind me what my time is worth. Supply vs. demand, you’ve got a limited supply of time, and I’m sure many things demand it.

So what’s your time really worth? What does your calendar say? How do you visualize your time?

What tips do you have for Google Calendar users out there?

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My Summer Experience Working at SMCpros http://smcpros.com/2013/08/my-summer-experience-working-at-smcpros/ http://smcpros.com/2013/08/my-summer-experience-working-at-smcpros/#comments Mon, 26 Aug 2013 21:18:03 +0000 Justin Dietzler http://smcpros.com/?p=5396 I just finished the last week of my summer internship here at SMCpros. It’s hard to imagine that I’m already headed back to college for my last semester. Time really did fly by. Over the course of this amazing experience, I learned a great amount and really grew as a
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I just finished the last week of my summer internship here at SMCpros. It’s hard to imagine that I’m already headed back to college for my last semester. Time really did fly by. Over the course of this amazing experience, I learned a great amount and really grew as a person. I am very thankful for everyone who made all of this possible and helped me along the way. That includes my professors, everyone at SMC and my parents.

Tri-Pod

In the beginning, I was brought on along with two other interns, Lisa and Anna. When we started, we pretty much did everything together. All three of us were brought up in the workplace together you could say. We were soon called tri-pod. Lisa and Anna are both very bright and passionate individuals. Both are willing to take on any task that comes their way. Even though they were both very busy at times, Lisa and Anna would always help if someone was in need. I know they helped me plenty along the way. Whether it was showing me something new, helping me with a task or just listening to me so I could hear myself out loud, Lisa and Anna were always willing to do it. I am very lucky to have shared this experience with both of you and I want to thank you for everything.

The Pros

From the first day, I was treated like a respected member of the staff. There was no newbie treatment here. You really feel like you are a valued member here at SMC from the very beginning. Each member of SMC played a big part in helping me grow throughout this experience. Every pro here is extremely hard working and very dedicated to every task at hand. Every SMC member was also very dedicated to making sure each of us interns learned as much as we could throughout our internship. Even though there is a lot of dedication and hard work going on at SMC, each member maintains a positive attitude and finds time for some fun. I would like to thank each pro for making this a wonderful and great learning experience this summer.

Going From Here

I learned a great amount throughout the course of my time here this summer. I really got my hands wet and experienced many different things. That is one reason I have really enjoyed working here this summer. I have learned and gained experience with many things such as community management, SEO, advertising, video marketing, messaging strategies and so much more.  Although I will be working part time when I am off at school, I’m still going to miss the SMC environment and everyone here. I mean, how couldn’t I?  We have great people, Nerf gun fights and get to do online marketing for a job. I look forward to furthering my knowledge of online marketing when I am off at school. I have purchased a book on Facebook advertising which I have already read a good amount on in the last few days. I will continue to research a great deal of online marketing and learn as much as I can while I’m away. If you are really interested in pursuing a career in online marketing, I would highly suggest applying here.

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SMCweekly: What we read, loved and learned | Week of August 16, 2013 http://smcpros.com/2013/08/smcweekly-what-we-read-loved-and-learned-week-of-august-23-2013-2/ http://smcpros.com/2013/08/smcweekly-what-we-read-loved-and-learned-week-of-august-23-2013-2/#comments Fri, 23 Aug 2013 18:27:30 +0000 Justin Dietzler http://smcpros.com/?p=5386 Want to know what the SMCpros team was reading this week? Here are the 10 best articles in social media we found: 1) 10 Statistics You Didn’t Know About Social Media and Politics | via IVN 2) Facebook Opens Up About News Feed Formula | via Wall Street Journal  3)
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Want to know what the SMCpros team was reading this week? Here are the 10 best articles in social media we found:

1) 10 Statistics You Didn’t Know About Social Media and Politics | via IVN

2) Facebook Opens Up About News Feed Formula | via Wall Street Journal

 3) Should You Take a Break From Social Media on Your Vacation? | via Mashable

4) Kickstarter opens to Canadians, projects launch to public on September 9th | via Engadget

5) 3 Unique Ways to Use Pinterest for Business | via Social Media Examiner

6) Teens increasingly moving the conversation to Twitter | via businessgrow.com

7) How to stay passionate in PR | via Pr Daily

8) McDonald’s Figures It Needs Only the Product, Not the Branding, in Striking New Ads | via ADWEEK

9) Most Brands Aren’t Budgeting for Innovation | via AD Age

10) 7 Things Really Persuasive People Do | via Inc.

Want to join in on the conversation? Tell us which blogs or articles struck you @SMCpros or via Facebook at: SMCpros

 

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A Special Note to Our Intern http://smcpros.com/2013/08/a-special-note-to-our-intern/ http://smcpros.com/2013/08/a-special-note-to-our-intern/#comments Thu, 22 Aug 2013 17:13:51 +0000 Kate-Madonna Hindes http://smcpros.com/?p=5364   With the excitement building for Alphabet Bash tomorrow, I’ve been putting in long hours at the office and at home. Touching base with our intern team, I knew we were coming up on the exit date for a member of our team that was heading back to college next week. Knowing
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Justin Dietzler

With the excitement building for Alphabet Bash tomorrow, I’ve been putting in long hours at the office and at home. Touching base with our intern team, I knew we were coming up on the exit date for a member of our team that was heading back to college next week. Knowing I had a large, “To Do” list didn’t compare to not taking the opportunity to thank one of our greatest interns to date, Justin Dietzler.

If you met Justin, you’d instantaneously see that passion and dedication was his way of breathing life into the world. With each breath, he committed greatness to our brand and client deliverables. I often bemused that when Justin was on a project, I knew it would be thought-out to such a degree that I’d see the future.

When people ask me, (which is far too often,) what it’s like to hire and lead a team of Millennials, I always reply, “It is one of the best privileges of working at SMCpros.”  The talent and caliber of our employees and interns is an incredible testament to the highly-educated and intelligent graduates our State is producing.

Justin, we know you’re only going away for a few months, but the excitement in your voice and the spring in your step is going to be truly missed. I hope your professors know what a talented, thoughtful and driven individual you are!

 

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Social Media Commandment: To Thine Own Brand Be True http://smcpros.com/2013/08/social-media-commandment-to-thine-own-brand-be-true/ http://smcpros.com/2013/08/social-media-commandment-to-thine-own-brand-be-true/#comments Wed, 21 Aug 2013 20:15:20 +0000 Lisa Ninnemann http://smcpros.com/?p=5338                             Take a look at some of your favorite branding examples. What is it that makes them memorable? How are they portrayed across different media channels? Does it’s branding stay true and consistent wherever it can be
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Take a look at some of your favorite branding examples. What is it that makes them memorable? How are they portrayed across different media channels? Does it’s branding stay true and consistent wherever it can be found? With the wide variety of social channels causing changes to many aspects of how brands promote and advertise themselves, some businesses now believe that the rules of branding consistency have changed as well. In fact, a recent Branding Forward survey revealed that

73% majority of marketers believe that “the days of strategic consistency are over; it’s all about inspiration and engagement.”

Really? Inspiration and engagement are a huge key to social business success, but has social media really changed even the way that consumers expect to view their brands?

Although the task of staying consistent across channels has most definitely become more difficult, research shows that businesses with well-managed, consistent brands are worth up to 20% more than those who aren’t. Once a brand loses consistency in how it is presented, it also loses its personality and identity that people can relate to. The branding is the essence of which it is made recognizable.  It helps business differentiate themselves, making them stand out in customers’ minds. The logos, colors, voice, and taglines are what people remember and hang on to. When a brand meets customer expectations in who they are, they can drive more authority and trust in their business, which also drives higher customer loyalty.

There you have it. Although the world we live in and the expectations of that world are ever changing, customers still expect brands to stay consistent, no matter where they are being promoted. Do you want to remain memorable in your consumers minds? Stay true to your customers, and to yourself to effectively deliver your key messages. Find out how SMCpros can help you draft up a strategic plan to ensure that your brand stays true across all of your social media channels: http://bit.ly/11wsIfH

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The New Face of SEO: Ways to Compete in The Changing Landscape of Keywords and SEO http://smcpros.com/2013/08/the-new-face-of-seo-ways-to-compete-in-the-changing-landscape-of-keywords-and-seo/ http://smcpros.com/2013/08/the-new-face-of-seo-ways-to-compete-in-the-changing-landscape-of-keywords-and-seo/#comments Tue, 06 Aug 2013 16:07:08 +0000 Justin Dietzler http://smcpros.com/?p=5267 Do you know what is ahead for SEO as we move towards 2014? After the release of Penguin 2.0, it is clear that Google is really cracking down on spamming. Here are some ways you can compete in the changing landscape of keywords and SEO. Define Your Target Market First There
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Do you know what is ahead for SEO as we move towards 2014? After the release of Penguin 2.0, it is clear that Google is really cracking down on spamming. Here are some ways you can compete in the changing landscape of keywords and SEO.

Define Your Target Market First

There are some things you need to do before selecting keywords and just throwing them onto a page. First, you need to define your target market. It’s very important to really understand your target market and how they behave. What is their age? What is their gender? What are their habits? What is their location? This will help you understand how and what they will be searching for.

Specify Company Goals

Next, you need to define your company goals. Why does defining company goals matter? It’s an important part for not only measuring your performance but for developing your messaging strategy. Having goals helps you develop a messaging strategy that is more direct and targeted. It also helps in selecting keywords relevant to your page and that you want to rank for.

Select the Right Keywords

This is one of the most important steps for SEO and your business. Yes, It’s is important to get visitors to your website; however, why get visitors to your site if they are just going to leave right away? The thing you need to understand is you not only want to get visitors to your website but you want them to convert. If you are getting the wrong visitors, they will just leave your site right away, hurt your rank and not convert. It’s important to select keywords that are relevant to your goals and site’s content so you can get the kind of visitors that will benefit you. Make sure to select keywords that also have the right competition and the right amount of searches. You can use Google Keyword Tool to help you when selecting keywords.  

On-Page SEO

Content is very important to search engines. You want content that is relevant and of the highest quality. Content is the most important on-page factor for not only SEO but your goals as well. Therefore, you shouldn’t just insert a keyword in your page as many times as you can. You should naturally write your content and insert the keyword while doing so.

Example:

Sentence 1: No SEO

I had shoe laces in my hand while tying shoe laces around my shoe laces. I use shoe laces to wrap my other shoe laces.

Sentence 2: Best SEO

I tie my shoe laces to prevent my shoes from falling off. My favorite color shoe laces are black, purple and red.

Make sure to also include the keyword in your page’s title or meta-tags. Try to place the keywords as close to the beginning as possible. Your keyword should be included in your URL as well. Meta descriptions do not have an influence on rank. They do, however, provide text displayed beneath your listing in the results. Meta descriptions describe what your page is about. Keywords will be bolded in the Meta description when listed in a result. You should Include your keyword in the body of your page at least twice. If there is an image on your page relating to your keyword, include the keyword in the alt attribute. It is important to use H1, H2 and H3 tags in your page when necessary.

The Design of Your Page

The design of your page plays a bigger part than you think. Lets imagine, you are a new visitor on a site. The page is not visually appealing, doesn’t look professional and is not organized. Will you trust or even stay on the page? Will you want to explore other pages on the site? Chances are, you most likely won’t want to invest the time. Great design can build trust, keep viewers on your site and lead to higher conversions.

Social Media Comes First

Social media plays a large part in SEO. With social, you are able to get your content shared more easily and increase your reach. Social allows you to be personal with your audience and can drive traffic to your site. One of the greatest things to remember, is to make sharing easy! Make sure viewers are able to share your pages through their social media networks in a way that doesn’t take too much time. I would suggest adding a sharing widget to your website or blog. A great place to find sharing widgets is ShareThis. Social Media should be a high priority for your businesses and it’s continuing to have more of an impact on SEO.

 Wrapping it up

The landscape of SEO will continue to evolve, just like online media. Some things to also consider with SEO are:

  • Mobile

  • Authorship

  • Link building

  • Local search

  • Analytics

Google’s goal remains in providing each user with the most relevant and highest quality content available on the market.  Remember to know your target market, define your goals, select the right keywords, integrate social and be real! If you have some more insight, please post it below. If you are looking for help with SEO, please don’t hesitate to contact us.

The post The New Face of SEO: Ways to Compete in The Changing Landscape of Keywords and SEO appeared first on SMCPros.

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