SMCPros http://smcpros.com Fri, 13 Feb 2015 19:26:57 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.2 SMCpros Earns Gold for Driving Results for The Resultants http://smcpros.com/2015/02/smcpros-earns-gold-for-driving-results-for-the-resultants/ http://smcpros.com/2015/02/smcpros-earns-gold-for-driving-results-for-the-resultants/#comments Fri, 13 Feb 2015 19:25:29 +0000 Evan Paskach http://smcpros.com/?p=5782 Minneapolis, MINN. – SMCpros won a Gold Award in the 2014 MarCom Awards Competition for its work in Driving Results for The Resultants, a business advisory firm based in Hudson, WI.  The award was achieved in the Website/Business to Business category. “We are absolutely thrilled to have won this award for
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Minneapolis, MINN. – SMCpros won a Gold Award in the 2014 MarCom Awards Competition for its work in Driving Results for The Resultants, a business advisory firm based in Hudson, WI.  The award was achieved in the Website/Business to Business category.

“We are absolutely thrilled to have won this award for our work for one of agency partners, The Resultants,” said SMCpros CEO Tyler Olson. “Considering all the aspects that go into creating a robust, attractive, and well-designed website, it is incredibly rewarding to receive recognition for the final product.”

The Marcom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from a wide variety of professionals, including corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

This year’s competition included 6,500 entries from the United States, Canada and 15 other countries, and has become one of the largest award programs of its kind worldwide.

To learn more about the Marcom Awards, visit: www.marcomawards.com.

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About SMCpros:

SMCpros is an online marketing agency that works with businesses and agencies on social marketing, measurement and analytics, and creative development. Visit our website for more information: www.smcpros.com.

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SMCpros Takes Top International Marketing Effectiveness Award http://smcpros.com/2014/11/smcpros-takes-top-international-marketing-effectiveness-award/ http://smcpros.com/2014/11/smcpros-takes-top-international-marketing-effectiveness-award/#comments Sat, 15 Nov 2014 19:49:13 +0000 Evan Paskach http://smcpros.com/?p=5761 Minneapolis, MINN. – SMCpros is a Silver winner in the 2014 Summit Marketing Effectiveness Award competition campaign in 2014.for their work with Concept Group, an advertising agency in St. Paul, MN, on the 3M Window Film at Talladega. “We’re proud to be recognized for our team’s hard work and creativity with
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Minneapolis, MINN. – SMCpros is a Silver winner in the 2014 Summit Marketing Effectiveness Award competition campaign in 2014.for their work with Concept Group, an advertising agency in St. Paul, MN, on the 3M Window Film at Talladega.

MEATrophy_ico

“We’re proud to be recognized for our team’s hard work and creativity with this campaign,” said Gary Stockert, SMCpros President. “Receiving this award is a testament to the value of true strategic partnership plays in developing and executing digital campaigns that drive results.”

The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the advertising sector: to acknowledge the contribution of advertising and the achievement of the advertiser’s business goals.

The Summit MEA is unique because it reinforces that the goal of marketing communications is to change, influence or reinforce a target audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2014 event, judges analyzed submissions and selected only 8% to receive the top spots.

A truly international competition, the Summit MEA received submissions from the following twelve countries: Canada, Denmark, Hong Kong, Poland, New Zealand, Singapore, South Africa, Switzerland, Thailand, Turkey, United Arab Emirates and the United States.

“Distinguishing between creativity and effectiveness is a difficult task so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”

The Summit International Awards (SIA) organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.

Throughout its nineteen-year history, the Summit International Awards (SIA) organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class. Additional information about the Summit International Awards and its programs is available at www.summitawards.com.

About SMCpros:

We are an online marketing agency that works with businesses and agencies on social marketing, measurement and analytics, and creative development. Visit our website for more information: www.smcpros.com.

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Contrarians unify around this http://smcpros.com/2014/08/contrarians-unify-around-this/ http://smcpros.com/2014/08/contrarians-unify-around-this/#comments Thu, 14 Aug 2014 14:21:01 +0000 Gary Stockert http://smcpros.com/?p=5746 There’s no shortage of catch phrases, euphemisms or clichés to cover the broad spectrum of reasons why this Facebook display advertisement is plainly hilarious to me. I won’t waste tired typing fingers on that. What I thought I’d do instead is talk about why this advertisement is good and why
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FB ads dont work

There’s no shortage of catch phrases, euphemisms or clichés to cover the broad spectrum of reasons why this Facebook display advertisement is plainly hilarious to me. I won’t waste tired typing fingers on that. What I thought I’d do instead is talk about why this advertisement is good and why it is likely working. I came up with some examples of how an ad like this can make total sense even when it contradicts itself openly.

Staying true to my own mechanisms, I think there are really five key elements that contribute to me rating this strategy a bit higher than most.

1) It is counterrevolutionary and controversial information! How could anyone say Facebook is bad when there are so many people there?

2 )The advertisement is the dream of marketers and business owners who hope social media is a fad and will fade away like the smell that comes out of your dog while she sleeps.

3) It is red in color, which makes us angry and say things in our minds (like you may have) like, “Yeah, I didn’t think those things worked either?”

4) Many people may not think about the fact that this advertisement is being placed in the Facebook display environment, which proves that there is an audience for everything here.

5) They are using the recommended path for high level of conversions on their micro site that are recommended by Facebook itself to help ensure that in fact the ads work for them.

So belt it out Alannis Morriset. Facebook Ads “Don’t” Work, yeah about as much as advertising in the newspaper that no one reads the newspaper…

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SMCpros Celebrates 5th Year Anniversary as Dedicated Social Media Marketing Agency http://smcpros.com/2014/07/smcpros-celebrates-5th-year-anniversary-as-dedicated-social-media-marketing-agency/ http://smcpros.com/2014/07/smcpros-celebrates-5th-year-anniversary-as-dedicated-social-media-marketing-agency/#comments Wed, 30 Jul 2014 16:52:18 +0000 Evan Paskach http://smcpros.com/?p=5735 MINNEAPOLIS, Minn. – SMCpros, a social media agency, announced that July 2014 marked the 5-Year Anniversary of the company’s founding. As a unique agency that specializes in social media marketing and advertising, SMCpros has achieved significant success since 2009 for clients aiming to connect with their target audience while extending
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MINNEAPOLIS, Minn. – SMCpros, a social media agency, announced that July 2014 marked the 5-Year Anniversary of the company’s founding.

As a unique agency that specializes in social media marketing and advertising, SMCpros has achieved significant success since 2009 for clients aiming to connect with their target audience while extending the reach of their marketing objectives.

“This 5th anniversary is a major milestone for SMCpros. Reaching the five-year mark is a real testament to the amazing, talented people who have helped create the company we are today,” said Tyler Olson, SMCpros CEO and Founder. “It’s been an amazing journey so far, and we’re so fortunate to have worked with more than 500 amazing agencies, organizations and businesses across the entire country.“

In 2009 SMCpros began with three employees who worked out of Tyler’s home in St. Paul. Five years later, the company has grown to more than 10 employees and has relocated to the heart of Downtown Minneapolis’s North Loop neighborhood.

Earlier this year, SMCpros named Gary Stockert as its President. The company also features a board of directors with multiple successful entrepreneurs and industry leaders.

Said Olson: “The past five years have been fun, challenging, inspiring and exciting. We can’t wait to see what the future has in store for the SMCpros team.”

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SMCpros Places in Top International Award – 2014 Summit Creative Award http://smcpros.com/2014/06/smcpros-places-in-top-international-award-2014-summit-creative-award/ http://smcpros.com/2014/06/smcpros-places-in-top-international-award-2014-summit-creative-award/#comments Mon, 09 Jun 2014 16:09:24 +0000 Cameron Rohach http://smcpros.com/?p=5720 MINNEAPOLIS, Minn. – Out of more than 5,000 submissions from 24 countries, SMCpros was named a Silver winner in the 2014 Summit Creative Award® competition for its creative work for Action 4 Water, a non-profit aimed at solving the world water crisis. “We’re extremely excited and honored to receive such
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Summit Awards

MINNEAPOLIS, Minn. – Out of more than 5,000 submissions from 24 countries, SMCpros was named a Silver winner in the 2014 Summit Creative Award® competition for its creative work for Action 4 Water, a non-profit aimed at solving the world water crisis.

“We’re extremely excited and honored to receive such a prestigious award for our work on this important project,” said SMCpros CEO Tyler Olson. “Earning this award is a major testament to the creativity and dedication of our team, and I’m proud that our interactive application was chosen among so many creative entries. We hope this recognition will help raise awareness about the world water crisis and inspire people to take action like never before.”

The winning entry was an application that inspired social good from social media. The application allowed users to choose from a variety of projects around the world and donate to the project of their choice directly within the Facebook application. This innovative application should set the stage for future crowdsourcing projects by making it easy to contribute to important projects while raising awareness of these causes via social media.

The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 20th year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to, emerging and social media.

This year’s panel of international judges included:

Howard Alport, Principal, Brandimage – United States
Ilan Geva, Professor/Creative Director, Ilan Geva and Friends – United States
Fred Lebhart, President & CEO, efelle media – United States
Jack Adamson, Senior Creative, Crackerjack – Canada
Gautam Nath, Vice-President, Balmoral Multicultural Marketing – Canada
Mark Kamachi, Creative Director, ADMAKI – Canada
Luke Li, Art Director, 360i – United States
Curtis Wolowich, Creative Director, Agency59 – Canada
Augusto Correia, Integrated Creative Art Director, Artplan – Brazil
Marcus Enstrom, Creative Director, FaPa Familjen Pangea Advertising – Sweden
Josh Levine, Founder, CEO, Alexander Interactive – United States
Parveen Panwar, CEO, PMI 5 Media – United States
Marcelo Lopes, Principal, Marcelo Lopes Design – Brazil
Michael Mrakovcic, Executive Creative Director, Interact – Australia
Juan Pablo Valencia, Creative Director, Contrapunto/BBDO – Russia

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Strategic Photography (Part 2): Instagram as a Marketing Tool http://smcpros.com/2014/05/strategic-marketing-part-2-instagram-as-a-marketing-tool/ http://smcpros.com/2014/05/strategic-marketing-part-2-instagram-as-a-marketing-tool/#comments Wed, 28 May 2014 17:53:08 +0000 Cameron Rohach http://smcpros.com/?p=5707 Is Instagram a part of your business’s marketing strategy yet? If not, it is something worth considering. Many companies avoid Instagram because there is limited advertising, you cannot use a publisher or a tool to post on instagram, and links don’t work in captions, making it difficult to link back
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Is Instagram a part of your business’s marketing strategy yet? If not, it is something worth considering.

Many companies avoid Instagram because there is limited advertising, you cannot use a publisher or a tool to post on instagram, and links don’t work in captions, making it difficult to link back to a website. But the opportunities outweigh the challenges.

According to the website, there are currently 200 million people active on Instagram. Daily, those people share 60 million photos and “like” 1.6 billion posts. More than 25% of Fortune 500 companies have recognized that potential and are currently using Instagram. The potential is there to get in on the action, as long as you approach it the right way. The key to overcoming the challenges of Instagram and utilizing it to help grow your brand is creating great content. Here are a few tips on how to do it:

Know Your Audience

Ask yourself who you’re hoping to reach on Instagram. What do they use Instagram for most? What content do they often find most interesting? Once you answer these questions, you will be able to craft content that is more likely to get the attention of your target audience.

Tell a Story

The competitive advantage in using Instagram lies in the way it allows companies to tell their story. It provides a collage of photos that can both communicate a lot of information very quickly, as well as allow customers to see a company in a different light. Pictures of products, events, facilities, staff interactions and calls to action can all be attractively combined to engage audience and deliver a brand’s message in way that just is not possible on other platforms. Customers can learn a lot about a company’s brand by scrolling through an visually pleasing assortment of photographs instead of reading through rows of text.

Starbucks Instagram

Take Advantage of All Features

Instagram offers the ability to post and edit both photos and 15 second videos. It is important to keep content interesting by using a mix of the two, while not forgetting to employ the editing capabilities Instagram offers, to make your content stand out. Similar to Twitter and Facebook, Instagram uses hashtags to categorize posts, and has a location tagging feature. Adding relevant hashtags and location tags will make your content more discoverable and will expand your audience.

If nothing else, Instagram can be used to expand one’s audience. It provides extra real estate for companies to use to deliver their message. Also, this app is very mobile focused. And in an increasingly mobile society, additional mobile presence can only help. On top of that, being engaged in the newest forms of social media when many other companies aren’t can be a way to differentiate yourself. It shows customers that a company can keep up with the latest trends, and is especially innovative.

Have an Instagram success story you’d like to share? We are excited to hear how your organization uses Instagram to promote your brands!

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Strategic Photography (Part 1): Using Snapchat to Spice Up Marketing http://smcpros.com/2014/04/strategic-photography-part-1-using-snapchat-to-spice-up-marketing/ http://smcpros.com/2014/04/strategic-photography-part-1-using-snapchat-to-spice-up-marketing/#comments Fri, 25 Apr 2014 18:56:46 +0000 Cameron Rohach http://smcpros.com/?p=5693 Snapchat has been around for more than two years, but its not until recently that brands have considered Snapchat for its marketing potential. For those who don’t know, Snapchat is a mobile app that allows users to share pictures and videos with friends that can only be seen for a
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SNAPCHAT

Snapchat has been around for more than two years, but its not until recently that brands have considered Snapchat for its marketing potential.

For those who don’t know, Snapchat is a mobile app that allows users to share pictures and videos with friends that can only be seen for a short window of time (from 1-10 seconds) that is determined by the sender before disappearing permanently. The app also offers a feature called a “Snap Story” which allows users to posts a snap for all their friends to see, but only for 24 hours.

Users collectively exchange an average of 400 million picture and video messages daily, which is more than the amount of pictures uploaded to Facebook on an average day. This high level of traffic combined with the unique communication style, makes Snapchat a potential marketing tool unlike any other being used today. Here are 3 ways to take advantage of Snapchat for your business:

Creating a personal call to action

In order to communicate a marketing message, you must gain your customer’s attention and Snapchat is a great way to do that. Much like a text message, Snapchat delivers a picture or video directly to a user’s phone, and alerts them with a notification. The picture or video message provides a one-on-one experience which produces high engagement, and the time limit helps create a sense of urgency that no other major social platform offers.

Sneak Previews

Using the app to grant customers an exclusive view of a new product before it is released can help increase customer loyalty, and get people talking about your brand. Mcdonald’s recently took advantage of Snapchat when it had basketball star Lebron James introduce a sneak peak of their new Bacon Clubhouse Burger which included the text “Welcome to the club, baby.”

Coupons & Promotions

Offering discounts or coupon codes with Snapchat can be a great way to engage your customers. Send out information about a sale or an exclusive coupon code only for Snapchat friends. Yogurt shop 16 Handles was the first to give this a shot. They replied with a coupon code to anyone who sent them a snapchat image of them eating their yogurt. They quickly exchanged over 1,400 images with users and had built a user list for the future.

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Will you be using Snapchat to promote your brand? Let us know!

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The Oscars On Social Media http://smcpros.com/2014/03/the-oscars-on-social-media/ http://smcpros.com/2014/03/the-oscars-on-social-media/#comments Mon, 03 Mar 2014 19:47:01 +0000 Administrator http://smcpros.com/?p=5662   Last night Ellen DeGeneres hosted the 86th annual Academy Awards; and from predicting the award winners to creating the most retweeted tweet of all time, social media played as large of a roll in the event as it ever has. Here are some cool articles that we found about
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Last night Ellen DeGeneres hosted the 86th annual Academy Awards; and from predicting the award winners to creating the most retweeted tweet of all time, social media played as large of a roll in the event as it ever has. Here are some cool articles that we found about the Oscars on social media:

Ellen SMCPros

1) Social Media Predicted 80 Percent Of Big Oscar Winners

2) The Oscars On Twitter: 14.7 Million Tweets, 254,644 TPS Peak, Most Retweeted Tweet Ever

3) Oscar Searches And Social Mentions: Who Won The Night?

4) Ellen DeGeneres selfie on Twitter is Oscar gold for Samsung

Are there any cool stories that we missed? Let us know!

 

 

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Google’s Hummingbird: Go Beyond the Beak http://smcpros.com/2014/02/beyond-the-beak-of-googles-hummingbird/ http://smcpros.com/2014/02/beyond-the-beak-of-googles-hummingbird/#comments Fri, 28 Feb 2014 19:45:50 +0000 Administrator http://smcpros.com/?p=5655 First came the Panda, then the Penguin. Thanks to Google, you can now add Hummingbird to your list of animal must-knows. Why?  To the average person, these three names probably spike thoughts of intriguing animals that we are lucky enough to catch a glimpse of from time to time. However,
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Hummingbird  photo

Photo via SearchMuse

First came the Panda, then the Penguin. Thanks to Google, you can now add Hummingbird to your list of animal must-knows. Why?  To the average person, these three names probably spike thoughts of intriguing animals that we are lucky enough to catch a glimpse of from time to time. However, in the world of Search and Social Marketing, these nouns are now ever so important to be thought of not as mammals, but an intricate layer in the path to succeed in the digital world. Again, why, you might ask? The answer is simple. If you want to play the game, you better be in it to win, and the combinations of these three are your key players. However, without understanding them, you don’t stand a chance against your competition.

Most digital professionals have heard about the Panda and Penguin algorithm. These were the first two major changes to Google’s algorithm plan to determine how Google will take and organize the internet, which will allow it to rank pages based on their value to the user.  Panda was released by Google in 2011 as the first profound update ever related to content quality. Then came the Penguin in 2012 as a tool to decrease search engine rankings on websites using manipulative techniques to achieve higher rankings.

Now that we’ve got a solid foundation, Google introduced its MVP to date in 2013, which has hit the digital space by storm- the Hummingbird. Yes it is a beautiful bird that swims whimsically through the air, and if you aren’t quick, you will miss it in the blink of an eye, but in the digital space, it is the capstone algorithm for search.  Not only does this new algorithm play with the previous key players, but by with faster, more contextual and a more relevant user experience, Google’s Hummingbird has evolved PageRank like never before.

Since current algorithms, tools and trends evolve faster than anyone could possibly keep on top of, you may be in the middle of understanding one concept before a new update changes the digital space again. So before you spend too much time trying to figure out all of the ins and outs of the Hummingbird and lose sight of new updates, here is a simple 5 step guide to making the most of your SEO’s MVP.

  1. Content is King - You can no longer stuff keywords into your landing pages and expect them to rank well. Since the goal of Hummingbird is to best serve the user’s intent, content is above all (as it should be). Whatever position you are taking, make sure your content is relevant, useful, and informative to provide value to the reader.
  2. Keep it Conversational - With Hummingbird, Google is trying to adapt to the overwhelming amount of conversational searched phrases. Adapt your current keyword strategy to reflect short, conversational phrases.
  3. Leverage Synonyms - Google results don’t only show exact phrases, but also synonymous, theme related terms. Expand on your keyword research to diversify your content and gain extra exposure opportunities. One easy way to do this is by digging into the organic search report in your Google Analytics account to see which search results are already bringing traffic to your site.
  4. Move Toward Mobile - In 2013, 55% of adults in the United States owned a smart phone, and this movement is continuing to rise with rapid succession. In fact, according to inc.com, 2014 is The Year of the Mobile Device Takeover. In order to capitalize on this opportunity, Google’s Hummingbird makes it easier for mobile users to search questions the way they would speak them. So what does this mean for your SEO? You must be easily accessible where your audience is! That means creating a mobile friendly website with content that is easy to navigate, read and answer customer questions quickly and effectively.
  5. Don’t Forget Social - Social media has a steadily increasing importance for SEO. Consistently and engage with your followers to promote your best content in order to take full advantage of the power of social.

Now that you have the essentials, it is time to put this information into action and make the most of Hummingbird for SEO success.  To stay up to date on current digital trends and updates, follow us on LinkedIn: http://linkd.in/1gA0hQH

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Facebook Custom Audiences: Bringing Insights to the Value of Impressions http://smcpros.com/2014/02/facebook-custom-audiences-bringing-insights-to-the-value-of-impressions/ http://smcpros.com/2014/02/facebook-custom-audiences-bringing-insights-to-the-value-of-impressions/#comments Wed, 19 Feb 2014 20:09:38 +0000 Administrator http://smcpros.com/?p=5637 What can you get for $140 billion? This was the amount of money spent on paid advertising in 2012 in the United States alone. When companies are paying out that kind of money, you’d like to hope that there is some kind of return on the investment.  So the real question
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Encuentra a tus clientes en Facebook con Custom Audiences

Image via socialdente Internet & Online Marketing

What can you get for $140 billion? This was the amount of money spent on paid advertising in 2012 in the United States alone. When companies are paying out that kind of money, you’d like to hope that there is some kind of return on the investment.  So the real question that’s always left to answer is: did it work? When advertisers spend so much valuable money trying to gain awareness and share in the market, this is a completely valid question to ask. For traditional media such as radio, tv and print, this question can often be hard to answer. Did people actually see your advertisement or not? Did they take action on it? How did your audience respond? The questions on the effectiveness quickly become endless.

In this ever growing digital age, advertisers can finally know important insights as to what their target audience is doing in relation to their advertisements. Once an advertisement has been clicked on, tools such as Google Analytics give you the amazing power to see how long people spend on your site, what other pages they are visiting, what people are clicking on, forms being filled out, goals being completed and so much more! Just when it seems like technology has given us advertisers more information than they could ever ask for, Facebook is now providing their advertisers with even more. What else is there? Well, do you ever wonder about the people who saw an advertisement but did NOT click on it? Was that impression still successful? Did it result in a sale?

Facebook’s new Custom Audience segment may be the answer to social advertiser’s dreams. With a global roll out at the end of January, 2014, this new tool gives advertisers insights to the valuable information on their advertisements success after the impression. Now, how is it done? When a business collects email addresses from customers or potential customers through forms or registrations, they can submit those lists from their customer relations management tools (CRM) straight through the Custom Audiences targeting tool which sends a trigger to advertise to those people on Facebook.  Then, once a purchase is made and credit card information or email addresses are provided again, advertisers can match purchases/actions with their original hit list.  The business then submits an encrypted version of this sales data to Facebook. Facebook in turn can then compare how much people who saw the advertisement bought compared to  a control group of people in the Custom Audience that it didn’t show advertisements to, and reports the findings to the business.

So what does this news mean for advertisers? It means that the importance of clicks are going to drop significantly. With this kind of information, advertisers can stop focusing on the value of a click, and more on the value of impressions, and the effectiveness of an impression even without a click on their digital advertisements. It also means that Facebook will have yet another way to make advertisements even more relevant to its users by targeting them with advertisements related to brands/products they have interacted with.

 Facebook Custom Audience is now available to all advertisers. To learn how to get started with your new audience segmenting for better targeting and insights, visit: http://tcrn.ch/1cqRod1

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