Taking on a Social Media intern
Friday, June 11th, 2010People frequently tell me they plan on taking on an intern to manage their social media. An inner part of me cringes every time I hear this because I know I have failed to explain the importance and power of social media to them in a way they can understand.
Yes, I am a biased opinion. [...]
What’s the buzz on Chirp & f8?
Friday, April 23rd, 2010Over the last two weeks, both Twitter and Facebook held their developer conferences, Chirp and f8. Both of these events had announcements that turned the social world on its head.
Chirp
Chirp, Twitter’s developer conference, brought several things to light. It first shed more light on the announcement that came the day before, about Twitter’s “Promoted Tweets”, their [...]
Do you have a plan?
Friday, March 26th, 2010Numerous marketing approaches are being used nowadays, how do you know which one is the most appropriate for your organization?
We usually start by breaking down each approach before analyzing and making a decision as to which route to proceed with.
Ask yourself not only what your target market is, but also WHERE they are at. Are [...]
The Digital Age
Monday, March 15th, 2010I watched a TED video this morning. Gary Vaynerchuk, CEO of Wine Library TV, reminded me once again that everything we do today is digitally recorded. Our children and grand-children are going to have access to so much about our lives. When I think about what I know about my great grand-parents, I know their names [...]
Using Hashtags
Monday, February 15th, 2010If you don’t use Twitter on a regular basis you might be wondering why certain words in tweets have the # in front of them. This is called a hashtag and it is used to help ease the search of a topic or keyword. When people on Twitter search for things or try to keep [...]
Twitter Adds Value to Sharing Your Location
Thursday, February 4th, 2010Twitter has launched its first value-add to the location sharing function of its application. Now, when you share your location you can get local trending topics for a limited set of markets in addition to the national trending topics.
Minneapolis wasn’t on the list of local markets, so I chose Chicago and there weren’t any topics [...]
Direct Messaging Tweeple
Friday, January 15th, 2010Using the Direct Message feature on Twitter (aka DM) is an easy way to message someone privately. You are still limited to the 140 characters imposed on regular public tweets. However, this type of message will not be visible to anyone other than the person it is directed at.
The catch22 with direct messaging that many [...]
SMCpro’s crystal ball into 2010
Thursday, December 24th, 2009Many people have been predicting what social media marketing will be like for 2010, we here at SMCpros have put together some thoughts of our own on what to expect for the New Year. Here are what the employees had to say about what they saw coming for the online world next year:
Mitchell Hislop:
Businesses will [...]
Twitter’s Evan Williams discusses its explosive growth at TED2009
Sunday, December 13th, 2009Yes, this video may be 10 months old, but it is still one of my favorite video explanations about the amazing growth behind Twitter. Take a look at the video when you have a second. I’m confident you will learn something about the evolution of Twitter no matter how advanced or amateur your usage is.
