Twitter has recently come out with a bright, fresh new layout for Twitter that is cleverly labeled #NewTwitter. There are four new labels that comprise the new layout: Home, Connect, Discover and Me. Home: Has the same old news feed, but with a few added bonuses. You can now click “Open” to view info on a

Social media has been getting a bad rep lately. What’s being said you may ask? Oh, just that social media is causing teens to have high depression rates and drug usage. That social media is killing intellectual conversation and decreasing productivity. It’s said that it’s causing people to be narcissistic and creating a false sense

There are still some people out there who think that social media does not matter for themselves or for business. They say that without any measurable or noticeable effect, you cannot call something a success. Well, first of all, that is false. With Google Analytics and other measuring tools, companies can see and measure results.

People frequently tell me they plan on taking on an intern to manage their social media. An inner part of me cringes every time I hear this because I know I have failed to explain the importance and power of social media to them in a way they can understand. Yes, I am a biased

Over the last two weeks, both Twitter and Facebook held their developer conferences, Chirp and f8. Both of these events had announcements that turned the social world on its head. Chirp Chirp, Twitter’s developer conference, brought several things to light. It first shed more light on the announcement that came the day before, about Twitter’s

Numerous marketing approaches are being used nowadays, how do you know which one is the most appropriate for your organization? We usually start by breaking down each approach before analyzing and making a decision as to which route to proceed with. Ask yourself not only what your target market is, but also WHERE they are

I watched a TED video this morning. Gary Vaynerchuk, CEO of Wine Library TV, reminded me once again that everything we do today is digitally recorded. Our children and grand-children are going to have access to so much about our lives. When I think about what I know about my great grand-parents, I know their names

If you don’t use Twitter on a regular basis you might be wondering why certain words in tweets have the # in front of them.  This is called a hashtag and it is used to help ease the search of a topic or keyword.  When people on Twitter search for things or try to keep

Twitter has launched its first value-add to the location sharing function of its application.  Now, when you share your location you can get local trending topics for a limited set of markets in addition to the national trending topics. Minneapolis wasn’t on the list of local markets, so I chose Chicago and there weren’t any

Want an easy way to manage all of your Social Media from one place? Of the many applications available, there is only one application that I have found to be great for doing just that - Tweetdeck. Tweetdeck is a cross-platform application that allows you to update your Twitter, Facebook, and Linkedin information from one central