You’re a startup. You have an idea, you have seed-funding, you have fortitude. Now what? Pulling a successful startup together can be a risky venture. However, today, there’s a way to test the waters before risking too much energy, capital and time. The Internet is a connection tool. Today, there
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While I was the middle of some very important SMC tasks, my car broke down. I was stuck in downtown Minneapolis without even an educated guess as to what happened beneath the hood. I thought, “No problem, it’s early, I’ll get this fixed,” and called a towing service. By the
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Confused by Social Media? Here are 6 tips to utilize Social Media for business with confidence and ease: 1. All audiences are different. You shouldn’t assume yours’ will behave exactly like someone else’s. It takes expertise and research to develop a complete social strategy. 2. A social strategy, like any
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SMCpros was built on the science of marketing. We originally asked ourselves, “How do you show measurable results from marketing campaigns?” However, because we do work through many marketing and advertising agencies through the Twin Cities, we’re able to see the marketing industry from a very interesting angle. I sit
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Facebook will be releasing new advertising capabilities for Facebook Page owners that includes Page Post Targeting and Ad Targeting by Email or Phone Number. Why does this matter? With Facebook’s new ability to target your core audience, you’ll receive more valuable impressions that resonate. Here’s why: Page Post Targeting What
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We have a question for you: How do customers or donors use your website? If you run an E-commerce website or are a non-profit that accepts online donations, the success of your campaigns rely on your answer to this question. Chances are you have a marketing budget and are spending
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Being CEO of a fast-growing social media agency humbles me every day. As Gary Stockert, our business development manager, now mentions in every interview of new prospective team members, SMCpros is a very intimidating place to work. I only hire the best of the best people I can find. I
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Over the past few weeks I’ve heard many clients, prospects and agency partners ask the same question. The question even came up in a recent Fox 9 TV interview. So I thought it would make sense to address it in a blog. Let’s start with the most important part of
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Is it really though? How do I know? If you don’t have an immediate, concrete answer or are stuck thinking “uhhhhh” then you are one of the countless marketers that are left guessing about your marketing’s performance. This is a slippery slope to be on. You could be throwing money away
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There’s an old saying that you’ve unfortunately probably heard more times than you’d like, “You have two ears and one mouth, use them in proportion!” Well I’m here to say it one more time. You want to be more effective at getting what you want when arguing or negotiating? You
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There are still some people out there who think that social media does not matter for themselves or for business. They say that without any measurable or noticeable effect, you cannot call something a success. Well, first of all, that is false. With Google Analytics and other measuring tools, companies
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Tyler Olson, CEO, of SMCpros (Social Media Consultanting), presented a very upbeat story about how to make money with Facebook,Twitter, and LinkedIn. Olson is a 2008 graduate of the University of Saint Thomas and a very enthusiastic entrepreneur. Social Media exists in many shapes and sizes, possibly more than 100.
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