If you don’t use Twitter on a regular basis you might be wondering why certain words in tweets have the # in front of them.  This is called a hashtag and it is used to help ease the search of a topic or keyword.  When people on Twitter search for things or try to keep

If you have specific questions and are looking for various answers, why not use LinkedIn Answers? With this feature, you can ask questions within different industries and be sure to find an answer that will satisfy you! Thought-provoking questions that relate to others sharing knowledge they have is always great. This also gives SME’s (Subject

Yesterday, Google made another move in the direction of owning the Internet with their announcement about Buzz, their new social platform built into GMail. This platform leverages your existing social graph that you have built up while using GMail. Much the same as it remembers the contact information of people you email often with, it

Facebook’s recent changes have finally rolled out to me just today. Most of us almost always dislike new changes first time round. Having explored the new re-design however, I feel that it is much more user-friendly and has a cleaner feel to it. How do you feel about these new changes? I like what they

Chances are you probably have several potential target customer groups. Have you stopped to think about how you are coming across to your audience? Are you being too sales-y? How well are you interacting with your audience? A great way to start would be to set your tone to the audience as well as objective.

Twitter has launched its first value-add to the location sharing function of its application.  Now, when you share your location you can get local trending topics for a limited set of markets in addition to the national trending topics. Minneapolis wasn’t on the list of local markets, so I chose Chicago and there weren’t any

This is the first post of a series that will delve into what social media can do for your Rate Of Return, aka ROI. Let’s start with customer service: I host my websites with MediaTemple (MT). I chose them because of the support they provide, and the fact that the package they had to offer was just

People frequently ask us here at SMCpros about the demographic information of Social Media. In order to measure demographics, marketers typically combine several variables. How does one talk about the demographics of the global population? It’s almost useless information when trying to talk about its utility as a marketing tool. Here’s my take on the

Are you utilizing your LinkedIn to its fullest potential and using Groups? To start off with, there are three different types of Groups within LinkedIn that you can create. The traditional Group, a Subgroup within the Group and Custom Groups. LinkedIn defines a Group as your destination to find and join communities of professionals based

“What is the value of Social Media?” I have been asked this question countless times, both as an honest question and as an attempt to push my thinking further. When asked, I usually bring up the low cost, high potential and how to measure your ROI. However, as a business student, I want to know