Social Media
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Wednesday, February 10th, 2010Yesterday, Google made another move in the direction of owning the Internet with their announcement about Buzz, their new social platform built into GMail.
This platform leverages your existing social graph that you have built up while using GMail. Much the same as it remembers the contact information of people you email often with, it will [...]
Facebook’s Facelift – Give it a chance!
Monday, February 8th, 2010Facebook’s recent changes have finally rolled out to me just today. Most of us almost always dislike new changes first time round. Having explored the new re-design however, I feel that it is much more user-friendly and has a cleaner feel to it. How do you feel about these new changes?
I like what they have done [...]
Are you being LOUD enough?
Friday, February 5th, 2010Chances are you probably have several potential target customer groups. Have you stopped to think about how you are coming across to your audience? Are you being too sales-y? How well are you interacting with your audience?
A great way to start would be to set your tone to the audience as well as objective. Whether [...]
Twitter Adds Value to Sharing Your Location
Thursday, February 4th, 2010Twitter has launched its first value-add to the location sharing function of its application. Now, when you share your location you can get local trending topics for a limited set of markets in addition to the national trending topics.
Minneapolis wasn’t on the list of local markets, so I chose Chicago and there weren’t any topics [...]
ROI of Social Media: Customer Service
Wednesday, February 3rd, 2010This is the first post of a series that will delve into what social media can do for your Rate Of Return, aka ROI. Let’s start with customer service:
I host my websites with MediaTemple (MT). I chose them because of the support they provide, and the fact that the package they had to offer was just what [...]
Facebook Demographics
Tuesday, February 2nd, 2010People frequently ask us here at SMCpros about the demographic information of Social Media. In order to measure demographics, marketers typically combine several variables.
How does one talk about the demographics of the global population? It’s almost useless information when trying to talk about its utility as a marketing tool.
Here’s my take on the importance of [...]
The Economist: A Special Report on Social Networking
Sunday, January 31st, 2010This week’s (January 30th – February 5th 2010) issue of The Economist did a special report on Social Networking. Reading through a few of their special report articles helped me realize that no matter how much time we at SMCpros spend in social media, it is still such a young piece of global culture. [...]
LinkedIn: Groups & Subgroups vs Custom Groups
Friday, January 29th, 2010Are you utilizing your LinkedIn to its fullest potential and using Groups?
To start off with, there are three different types of Groups within LinkedIn that you can create. The traditional Group, a Subgroup within the Group and Custom Groups.
LinkedIn defines a Group as your destination to find and join communities of professionals based on common [...]
The social media value proposition
Wednesday, January 27th, 2010“What is the value of Social Media?”
I have been asked this question countless times, both as an honest question and as an attempt to push my thinking further.
When asked, I usually bring up the low cost, high potential and how to measure your ROI.
However, as a business student, I want to know the real answer. [...]
Football Fever: Minnesota Vikings on Social Media
Saturday, January 23rd, 2010Who’s ready for some Vikings football Sunday night? I know I am! For a shorter blog post this week, I thought I would point out some of the players’ social media sites you might want to follow. Keep an eye on tweets coming out of New Orleans before and after the game. This should [...]
