Case Studies

Grand Old Day 2011

This year, SMCpros – a Social Media agency, sponsored the Social Media initiative behind 2011 Grand Old Day – the largest one day festival in the Midwest. SMCpros developed a full social media marketing strategy for the three weeks that led up to the event and a secondary strategy for the day of the festival.

Campaign Objectives

Part of the SMCpros’ goal was to make Social Media part of the Grand Old Day experience by promoting the festival’s Facebook, Twitter, YouTube, and Foursquare presence. The campaign’s second goal was to generate more awareness and build an online buzz by raising donations from businesses and engaging fans to participate in online contests which in turn added a viral element.

Another objective was to interact real-time and answer people’s questions on Grand Old Day, as well as keep them up-to-date on happenings throughout the day.

In keeping with Grand Avenue Business Association’s mission to preserve the unique urban tradition of Grand Avenue, social media has provided a way for Grand Avenue to build character while fostering relationships with businesses and the community.

 

Click here to download the case study!

We also have a brand new infographic for Grand Old Day 2011 that gives a quick glimpse of what social media was able to accomplish for an event. Click here to view!

 

 

 

Famous Dave’s Wing Wars Campaign

Download the Famous Dave's Wing Wars Case Study!The Driven Group, in collaboration with SMCpros, designed “Wing Wars” to help Famous Dave’s launch two new sauces and a new wing type. This integrated marketing effort included TV, social media, radio, and in store promotions. SMCpros engineered a custom Facebook application, a web application, and a full social media marketing strategy. Wing Wars saw 5,000 voters submit their support for their favorite wings and sauces over the course of 5 weeks, and was called out as a success by Famous Dave’s in their Q3 earnings report.

Campaign Objectives

Famous Daves’ marketing campaign was based around introducing two new sauces; a pineapple habanero sauce called “Grilled Pineapple Rage™” and a new buffalo-style hot sauce called “Wilbur‘s Revenge™”. In addition to the sauces, they also wanted to introduce boneless chicken wings to their menu. The campaign’s primary goal was to get consumers to provide feedback on the newsauces and wings. Their main success metrics online were impressions and reach. Offline success metrics consisted ofaverage ticket value and user feedback on the sauces and wing types. Famous Dave’s worked with us (as part of the Driven Group) to make this campaign a success.

 

 

 

H20 For Life Case Study

 

 

 

 

 

 

H20 for Life wanted to become a recognized non-profit aimed to bring water to developing countries.
The organizations’ mission is to connect schools in the United States with schools to complete WASH
(WAter,Sanitation, and Hygiene) in schools projects. SMCpros was hired to create a social media
presence to achieve H20 for Life’s objectives.