Author Archive

Why should I create a LinkedIn Business Profile?

LinkedIn’s main focus is to allow users to interact with other professionals and businesses to help increase career opportunities and raise brand awareness by participating in groups, discussions and following businesses’ profiles. With a little over 50 million users worldwide, creating a LinkedIn Business Profile allows members to instantly connect and follow organizations’ online activities.

Posted in LinkedIn, Social Media by Sarah Shehata / October 26th, 2010 / No Comments » Read More

Facebook: Fan Page vs Group

“Should we create a Fan Page on Facebook or a Group?”

I have been asked this question several times by clients and thought it was time to put this into perspective.

Posted in Facebook, Google, Social Media by Sarah Shehata / October 14th, 2010 / No Comments » Read More

Google Instant – Redefining “real time”

Google recently came out with its new search enhancement that takes the technology of search engine to a whole new dimension. Google now loads your search, as you search. According to Google, Instant can save you up to 5 seconds per search totalling an estimated time saved per search users on a global level of

Posted in Google, Technology by Sarah Shehata / September 13th, 2010 / No Comments » Read More

Got an itch with LinkedIn?

Many of our clients have yet to explore LinkedIn and understand it to its fullest potential. Many of you ask yourself the same questions, without finding accurate answers for them. I have put together some FAQs that will help answer some of your questions. Q: Is there a limit to the number of InMails I

Posted in LinkedIn, Social Media by Sarah Shehata / June 11th, 2010 / No Comments » Read More

How do you feel about Facebook’s recent privacy settings?

There have been many people across the globe complaining about Facebook’s recent privacy setting changes. As a matter of fact, Facebook has been LISTENING to you! Due to peoples rising concern they have decided to reconsider those settings. The announcement is expected to take place shortly after 1:00pm ET, on Wednesday. “I can confirm that

3 On-The-Go SEO Tips

When we are asked to perform research, our initial thought takes us out to a search engine (usually Google, Yahoo or Bing) and type in the keywords pertaining to the search. We don’t give it much thought- how is your company ranking within these search engines? Below are a few tips to help improve search

Posted in SEO by Sarah Shehata / April 23rd, 2010 / No Comments » Read More

Do you have a plan?

Numerous marketing approaches are being used nowadays, how do you know which one is the most appropriate for your organization? We usually start by breaking down each approach before analyzing and making a decision as to which route to proceed with. Ask yourself not only what your target market is, but also WHERE they are

Transitioning from hotmail to Gmail – Next up, Buzz please!

Exporting my contacts from hotmail was completed in 5 clicks. If you think that sounds easy, read on! I went over to my Gmail account to see how I could import these contacts. To my surprise, it had its own set of steps that were much easier to say the least! One thing that really

LinkedIn Answers & Earning Expertise

If you have specific questions and are looking for various answers, why not use LinkedIn Answers? With this feature, you can ask questions within different industries and be sure to find an answer that will satisfy you! Thought-provoking questions that relate to others sharing knowledge they have is always great. This also gives SME’s (Subject

Posted in LinkedIn, Social Media by Sarah Shehata / February 15th, 2010 / No Comments » Read More

Facebook’s Facelift: Give it a chance!

Facebook’s recent changes have finally rolled out to me just today. Most of us almost always dislike new changes first time round. Having explored the new re-design however, I feel that it is much more user-friendly and has a cleaner feel to it. How do you feel about these new changes? I like what they

Posted in Facebook, Social Media by Sarah Shehata / February 8th, 2010 / 2 Comments » Read More
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