This is the first post of a series that will delve into what social media can do for your Rate Of Return, aka ROI. Let’s start with customer service: I host my websites with MediaTemple (MT). I chose them because of the support they provide, and the fact that the package they had to offer was just

“What is the value of Social Media?” I have been asked this question countless times, both as an honest question and as an attempt to push my thinking further. When asked, I usually bring up the low cost, high potential and how to measure your ROI. However, as a business student, I want to know

Want an easy way to manage all of your Social Media from one place? Of the many applications available, there is only one application that I have found to be great for doing just that - Tweetdeck. Tweetdeck is a cross-platform application that allows you to update your Twitter, Facebook, and Linkedin information from one central

(NOTE: I am back from CES! It was an amazing time as well as a super geeky time. You can find all my coverage here, and pictures here.) I had a flash of inspiration last night. I noticed that, while building websites, I was uploading the same things over and over, so I created something for everyone

I will be reporting live from the Consumer Electronics Show for the next four days, covering new, cool and exciting news! You can follow my updates on  Twitter, the CES page of my website, or my lifestream page, where it will all get aggregated with the pictures that I will be taking. If there is

What you see above is how I am able to stay current on 350 blogs, yet still get real work done. The above image is a snapshot of Google Reader, my main content hub. I am perusing it every morning with my coffee, every night before bed, and with any bit of free time throughout

Many people have been predicting what social media marketing will be like for 2010, we here at SMCpros have put together some thoughts of our own on what to expect for the New Year. Here are what the employees had to say about what they saw coming for the online world next year: Mitchell Hislop:

We live in a beta culture – everything, starting with the applications we use to the services we rely on are constantly being improved and developed. We have gone from people going to the store and buying software to hundreds of thousands of people who willingly use software that is not fully stable for the

After chatting with Sarah today while working on some projects, I had a bit of an “AHA” moment. We were discussing email marketing when a few things clicked. Here are various rules of thumb to keep into consideration: Email Marketing – Will the email be marked as spam or is the user expecting this in

Well, it was yesterday, but nevertheless, bloggers are now in a new world. A world where everyone needs to disclose everything. Now, I won’t take a side on disclosure in the offline world. I am a fan of it in the online world-honesty and openness are both really good things. However, the FTC makes things