Google Unveils Awesome New Multi Login Feature
By Matt Borchardt | August 12, 2010
Google this past week released another great update that frequent Gmail/Google Account fanatics such as myself [and or] users may find incredibly handy. The first update allows you the option to be signed in on up to three Google Accounts at the same time within the same browser.
The clear advantage to this is that you no longer have to sign in and out of your Calendar or Email if you have multiple Google accounts that you constantly need to check. Changing accounts with this feature enabled is as easy as selecting a drop down link on your address in the top right corner (as shown in the below) .
Not all Google Account applications currently support this feature, but it’s worth a look if you’re a frequent user of Gmail, Google Calendar, Code, Reader, Sites, or Voice.
Here’s how you can implement this feature for your own Google Account:
Step 1: Log in to your primary Google Account (i.e. Gmail, Google Calendar)
Step 2: Go to https://www.google.com/accounts/b/0/MultipleSessions
Step 3: This link will bring you to the page shown below (from here it’s fairly self explanatory)
One thing to note before implementing this feature is that whichever Google Account you sign in to will be considered your “default” account. Make sure you sign in to your most frequently used account when enabling if you want it to be the default.
Also in similar news, earlier today Google unrolled a slightly new look and updated features for Gmail. These updates now make Gmail easier to navigate as well as make sorting contacts a lot simpler. Your comments are welcome below.
Topics: Technology | No Comments »
How is Social Media Changing Marketing?
By Matt Borchardt | July 19, 2010
Where is social media taking the world to? As the universe of social media continues to gain influence amongst the populace in this age of uncharted technical revolution, the question as to how the dynamics of real time communication are affecting our lives is only understood in a very limited sense due to the small window of context. As our natural social need for interaction begins to spill into the digital realm, some interesting effects have begun to transpire whether intended or unintended, positive or negative.
The raw profusion and abundance of consumer data available as a result of the unbridled growth and usage of Social Media (SM) networks by people all around the world has instigated opportunities in the world of business and marketing that were almost unimagined by many of previous generations. Who would have thought fifteen years ago that “Google” or “YouTube” would be such a widely used verb?
The true beauty of social media is that the basic mechanism required for it to function is the inherent desire for its users to be social, something that anthropologists for years have asserted as a condition innate to all of us. As neuroscientists have told the field of so called “right brain” marketing, this type of communication (especially from a marketing sense) engages consumers at their emotional core.
We as humans want to interact, we want to tell stories, we want to have information available on command– this is partly why the SM movement has been as successful as it has been. SM offers both companies and consumers a mode of communication that is far more interesting, engaging, and relevant than most conventional marketing methods.
The major benefit of effective SM use (among many) is that it allows a company to grasp at what their core customers are thinking about as they think it (hence the term “real-time” technology).
Why is social media valuable? How can it be used to better understand and engage your customers?
SM not only offers companies open opportunities to collect data regarding their target market, it also gives them the power to communicate with that market directly, actively position their online brand, and to gain a large community of followers that are actually interested in hearing about their products or services.
Good corporate SM use is akin to good online PR with one distinguishing point – SM not only allows companies the opportunity to position and present who they are, it lets them get immediate feedback, adapt, and reposition without skipping a beat.
Yves Behar, an industrial designer at Fuse Projects recently said “Advertising is the price companies pay for being un-original.” Social media is an incredibly cheap way for even the smallest companies to gain brand enthusiasts and evangelists. Not only that, you can generate a laser focus on your key demographics and speak freely with them at a more interesting & relational level.
If you are a business owner and haven’t asked yourself “How do I get more people to pay attention to my company on the internet?” then it might be worth your while to get engaged and see what it can do for you.
Feel free to comment or add your own thoughts below–
Topics: Social Media | No Comments »
