Author Archive

#BankTransferDay A Big Win For Consumers.

The banks saw it, heard it, and ultimately responded: A Big Win For Consumers. There is no question that social media gives “us” (the consumers) a voice. In fact, a voice that is so powerful it changed Big Banks’ plans to charge a $5 monthly fee to use debit cards. With 77,000 people RSVPing to a

Will The Business Intelligence and Measurement Landscape Change With Google Wallet and G+ on the Scene?

With G+ being toted as an identity service – combined with Google Wallet I think it has the potential to change the business  intelligence landscape. These technologies pared together have the ability to provide an incredibly high level of insightful information about user behavior to business owners, analysts, marketers, advertisers, and the like. Can you

Social Media Terrorism: How to protect your business through PR & Social Media Strategies

Everyone makes mistakes, but it’s not very often that those mistakes are seen by millions of people, incite user revolts, or create multi-million dollar lawsuits. In the world of social media however, this can happen if a person or company is careless, overly defensive, or not proactive. How should your organization respond? How do you