Our team works with a variety of companies to develop campaign strategies that either integrate with other marketing channels or run exclusively on social media. Strategic development includes research, analysis, and development of how to run a chosen campaign most effectively for your client. Strategic development is more than just telling you what platforms to use. We also develop comparable estimates, determine possible advertisements, scope out the potential reach, develop a messaging strategy, and vet out the overall campaign concepts to help ensure all the bases are covered before moving forward.

We know your agency is great at being creative, that’s why clients have come to you for guidance. Our style of creative comes from the angle of social media and focuses on how the unique world of social media can help your campaign efforts. Creative development can also include designing custom landing tabs, micro sites, copy, and custom profile icons that effectively fit the expectations of the social media space. Consumers have expectations of your clients on social media, and we can help you understand how to fulfill those expectations.

Custom development, typically, involves us creating and implementing custom landing tabs, apps, micro sites, and newsletters to help your clients stand out from the rest of their industry. It is one thing to effectively have a social media foundation in place, but it is whole new level of sophistication to step outside of the generic features and standard profile fields to leverage customizable features in order to differentiate you from the crowd.

Listening is an important measure of what others think about your clients’ brands, campaigns, and industries. We have the ability to leverage your existing usage of tools, such as Radian6, SM2, and Viral Heat, to listen and report on things of interest to help influence your clients’ businesses and campaigns. In addition to leveraging existing social media monitoring tools, we have our own in-house proprietary technology and process for listening to and analyzing social data virtually. How many people blogged about a client last week? Who is tweeting about them the most? Are people talking negatively about the campaign? These are all questions we can help answer through a variety of social media monitoring services.

Interested in what your clients’ competitors are doing on social media? Trying to make something that is unique from the rest of their competitors? We can help you understand what is currently out there and where the opportunities are through the use of our social media research. Just give us the names of the competitors and we can use our social media auditing process to gauge how everybody else is doing and help you decide where to proceed.

Our experiences with social media and digital advertising have helped us gain a strong understanding of the best ways to increase exposure for your clients. Whether you are trying to gain more Facebook fans or drive traffic to a website, we can help you understand your options in the social world. We have created campaigns that simultaneously include advertising on Facebook to get more fans while advertising on Google to drive more traffic to a client’s website, all while measuring traffic through Google Analytics.

With so many requirements to focus on metrics in social media, we have developed a variety of techniques to measure and report for your clients. These reports can include increases in Twitter followers, advertising dollars spent, engagement with fans, and increased website traffic attributed to social: reporting can be done on a daily, weekly, or monthly basis to give you the information you need to measure progress and success for your clients.

Training can include “in-house” training to get your staff up to speed or it can be training for your clients. A brief training course to educate your clients can sometimes be exactly what was needed to earn a digital or social media project from them. Since the world of social media changes so rapidly, we have found that sometimes clients prefer a small amount of training and education about social media before making any decisions to properly invest dollars and time there.

Once the concept has been created and approved, we can help your team quickly implement social profiles, advertisements, video uploads, micro sites, and custom tabs to get things off to a smooth start. In the past, we have done implementations that involved us managing sites long term and we have done implementations that allowed us to create and then train clients to use such tools themselves. It’s really up to you and your client.