Websites could always use more optimization, but there are 2 HUGE things to consider when it comes to your website.
How are people getting to your site and where is their head at when they do?
Does the first things they see answer the question or solve the problem they had to search for you?
Don’t Guess, FIND OUT! That means using analytics tracking software like Google Analytics to understand how users are navigating your website now, using a keyword finder like kwfinder.com or spyfu.com to identify possible new keywords and phrases people are searching for in your industry, and performing a crap-ton of searching on your own.
What are the referral sources?
What keywords are you currently ranking for?
Is your traffic bouncing at an alarming rate on certain pages?
- Answer all of these questions to get a realistic view of your websites current value. If you can’t answer this, step 1 is getting Google Analytics installed on your site.
- Use a Keyword finder to look for new words that people are searching that SHOULD BE finding you. Get into their head.. what would you search if you had the problem that your company or product solves. Again, don’t assume what people are searching, use a tool to find out.
- Search, search, search. A keyword researching tool is better, but you should also do a bunch of searching on keywords you rank for and things you think you should rank for. What competitors are showing up repeatedly and did you know about them? Go onto their sites and take a look at what they’re working with. Borrow what you can and improve upon what sucks.
Now that you know what people are searching for when they get to your site, you need to make it stupid simple to find the answers to what people are searching for (keywords). It should be painfully obvious what your website is for and how to use it. That means sliders should answer the questions that people search for or be based on capabilities that solve their problem, not overused buzz-words everybody uses.
And whatever you do, keep it simple.
Cut word-heavy images, and lengthy, confusing paragraphs and useless buzz words. Cut steps to find info, cut redundant information, and make it easy for them to reach you after they’ve found out what they need and want to talk.
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