The world has grown into a global economy with new technologies popping up seemingly on a daily basis, forcing companies to adapt to an ever changing landscape. However, change is not always a bad thing; in the marketplace, you can often use these changes to your advantage. Social media was a big game changer for how companies marketed and sold their products and services. Although social media has become embedded into the very fabric of our lives, it is still barely out of its infancy. There are many different social media sites and many methods you can use to effectively deliver a message to your target audience on the various sites. Social selling encompasses all of these various methods.
Why Social Selling?
Social selling is how you position your brand, sell your product/service and how you engage with your audience on social media. According to Hubspot 74% of B2B buyers conduct more than half of their research online before making a purchase or even contacting a salesperson. This shows how important it is to have a strong online presence. Social media can improve your company’s SEO, foster long-term relationships with customers, increase brand awareness and deliver messages effectively. A study conducted on Social Selling by Aberdeen Research Group shows: “Sales reps who leveraged Social Selling in their sales process were 79% more likely to attain their quota than those who didn’t use it.” The great thing about social media is that it is easy to use, versatile and targetable. Meaning if you have a very specific and narrow target audience for your product or service you can target both your advertisements and social posts specifically to that narrow group. This can save you advertising money and time, because all of your leads will be qualified. On site analytics have also become very advanced and can tell you the various demographics, geographics, psychographics, etc. of almost all users. This can make advertisements on social media very valuable when used correctly.
Make Social Selling Work for Your Business
Are you interested about learning how social selling could help your company generate more revenue? Make sure you join our Social Selling 101 Webinar with our CEO, Tyler Olson, on Wednesday November 16th at 11 am CST. You will learn how to incorporate social selling into your business to boost your reach and engage with more users and potential prospects using social media! By adopting these basic social selling skills, you will not only see a noticeable difference in sales, but also how users interact with your brand online.
Reserve your seat for our free webinar at 11:00 am (CST) on Wednesday, November 16, 2016.