Social media is constantly evolving with old networks going out of style and new networks taking over in their place. Many people want to know the secret to keeping up with such a fast-paced environment where it seems nothing stays relevant for long. The truth is that there is no one trick to being the ultimate social media guru, it’s an amalgamation of several tactics.
1. Match the platform to your audience
Whether you’re running social media for a fortune 500 company or just a 10 person small businesses, it’s important to keep all of the tools available to you in perspective. For example, if you are an IT company specializing in website development it is probably not necessary to use Instagram. On the other hand, if you are an animal groomer you are definitely going to want to post ‘before and after’ pictures of the best puppy-cuts. Point being, don’t overwhelm yourself by attempting to be active on every channel that exists. Instead, choose three to four channels that make the most sense for your business and do them really well.
2. Learn by doing
Most channels have some sort of analytics or insights section that you can check regularly. Begin by posting content based on each channels unique day and time ‘best practices’ (which you can find online) and eventually you will be able to see who your fans are and when they engage with you. This takes the guessing out of posting content and helps you better target your messages based on your fan base.
3. Have fun with your messaging!
A lot of emphasis gets put on ‘how to market to millennials’, or ‘how to get the attention of baby boomers’ and so on, and while it is true that each generation has different buying behaviors, it is also true that ALL individuals are most likely to be loyal to brands that are authentic, honest, unique, and passionate. Don’t be afraid to think outside the box and challenge the norms of your field. Be bold and stand for something. Find out what your customers care about and get involved.
The bottom line is this, there is no one correct way to create a social media campaign. So write all of your ideas out, try them one by one, and see what sticks. You can’t know what works for your brand unless you try.