Strategic Photography (Part 1): Using Snapchat to Spice Up Marketing

SNAPCHAT

Snapchat has been around for more than two years, but its not until recently that brands have considered Snapchat for its marketing potential.

For those who don’t know, Snapchat is a mobile app that allows users to share pictures and videos with friends that can only be seen for a short window of time (from 1-10 seconds) that is determined by the sender before disappearing permanently. The app also offers a feature called a “Snap Story” which allows users to posts a snap for all their friends to see, but only for 24 hours.

Users collectively exchange an average of 400 million picture and video messages daily, which is more than the amount of pictures uploaded to Facebook on an average day. This high level of traffic combined with the unique communication style, makes Snapchat a potential marketing tool unlike any other being used today. Here are 3 ways to take advantage of Snapchat for your business:

Creating a personal call to action

In order to communicate a marketing message, you must gain your customer’s attention and Snapchat is a great way to do that. Much like a text message, Snapchat delivers a picture or video directly to a user’s phone, and alerts them with a notification. The picture or video message provides a one-on-one experience which produces high engagement, and the time limit helps create a sense of urgency that no other major social platform offers.

Sneak Previews

Using the app to grant customers an exclusive view of a new product before it is released can help increase customer loyalty, and get people talking about your brand. Mcdonald’s recently took advantage of Snapchat when it had basketball star Lebron James introduce a sneak peak of their new Bacon Clubhouse Burger which included the text “Welcome to the club, baby.”

Coupons & Promotions

Offering discounts or coupon codes with Snapchat can be a great way to engage your customers. Send out information about a sale or an exclusive coupon code only for Snapchat friends. Yogurt shop 16 Handles was the first to give this a shot. They replied with a coupon code to anyone who sent them a snapchat image of them eating their yogurt. They quickly exchanged over 1,400 images with users and had built a user list for the future.

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Will you be using Snapchat to promote your brand? Let us know!

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