#NewTwitter: What’s the Word, Tweety Bird?
By: Chad Kluge | December 15, 2011
Twitter has recently come out with a bright, fresh new layout for Twitter that is cleverly labeled #NewTwitter. There are four new labels that comprise the new layout: Home, Connect, Discover and Me.
Home: Has the same old news feed, but with a few added bonuses. You can now click “Open” to view info on a specific tweet and have the ability to view the photos and videos directly in the tweet (after clicking it).
Connect: Interactions and mentions, all in one place.
Discover: This is Twitter search infused with an energy drink. You can find stories, trends and hashtags that are important and near to you!
Me: Bigger is better for #NewTwitter. This is your Twitter profile amplified, with your info on the opposite side now.
New features include a New Tweet Button, a Shortcuts cheat sheet, Bigger Images, Callouts, Brand Pages and a Twitter for Business page!
You can tweet from any page on Twitter now instead of having to go to the home page!
Helpful and efficient, so you can view and learn the Twitter shortcuts you need.
Bigger User Images
Callouts for Viewing a Twitter User
Instead of the sidebar showing up after clicking on a user, a callout will appear with more user info and the option to view their “profile.”
The appearance is similar to Google+ Brand Pages, yet contains all you need for easily seeing their tweets, favorites and recent images. As you can see, it is a very clean, white layout similar to Google+.
Twitter for Business
This page explains to businesses how to use Twitter for Business, and walks you through step by step. The case studies provided are inspiring to see for future promotional ideas and campaigns. View the whole page here.
But what does this mean for businesses?
The new business section has many implications for the future of business and promotions, but also offers numerous benefits to businesses like yours. Benefits include how to use Twitter for smartphones and tablet devices more efficiently and how to share content effectively. Promoted Tweets, Promoted Trends and Promoted Accounts are presented in detail on the new business page as well. Lastly, it gives a quick and easy way for businesses to contact Twitter about advertising on the 140 character social platform. To stay updated on how businesses and brands are using Twitter, follow @TwitterBusiness.
Questions? Just ask us @smcpros.
If you look closer at the Twitter Shortcuts image, they even call the profile page a “timeline.” The question that remains from all these changes, especially the Brand Pages though is
“Will Twitter be a direct competitor of Google+ and Facebook in the near future?”
Feel free to leave a comment with your thoughts!