With G+ being toted as an identity service – combined with Google Wallet I think it has the potential to change the business intelligence landscape. These technologies pared together have the ability to provide an incredibly high level of insightful information about user behavior to business owners, analysts, marketers, advertisers, and the like. Can you imagine a world where you could track from the time a person clicked on your ad – to the time they entered your store and made a purchase? I think with NFC technology and the G+ platform the potential is here. Now what will be done with it?