People frequently tell me they plan on taking on an intern to manage their social media. An inner part of me cringes every time I hear this because I know I have failed to explain the importance and power of social media to them in a way they can understand.

Yes, I am a biased opinion. I am convinced though that social media is one of the most effective ways of reaching a large audience. Additionally, social media represents a new twist in Marketing, everything said on social media is permanently archived forever in an easy to search manner. Talk about what a PR nightmare it could turn into! Every piece of content said is permanently attached to your brand image.

When I hear people say they are excited that they found an unpaid intern or low-paid intern to manage their social media and help them get into the 21^st century, I know it is already too late to educate them on the dangers this provides their business. The primary question I wish I had the opportunity to ask them point-blank one month prior:

When you think about your company brand that you’ve worked so hard to establish, how do you want to continue it? In a concentrated professional manner, or in a haphazard way that might occur with a low paid (or free) intern who might leave you in a few weeks. Most companies say they want consistency of message and of delivery. They want to be confident that the words that go out about their company are well-thought out. Because social media is quite new to a lot of companies, many don’t know that there is no “undo button” in social media?

How much do YOU want to risk? With SMCPros you can be confident every move is planned and focused on making you look good to your customers and prospects. Our methods are tried and proven successful. We are way past guessing what works. So I ask again: How much do you want to risk?

Having said this, please, be careful.

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Tyler Olson

When Foursquare needed help integrating itself across the internet, they called upon SMCpros, one of the fastest growing social media agencies in Minnesota. Tyler Olson, Chief Executive Officer and nationally-recognized speaker, sets his presentations apart by starting with first-hand case studies of social media usage among some of America’s largest companies. As the most dynamic, data-driven, and experienced Gen Y speaker on Social Media, Tyler will ensure that any audience receives new insights. What many don’t know about Tyler, 26, is that SMCpros is his seventh business. As a natural entrepreneur, he’s been making money off his business ventures since the age of 12. In 2007, Tyler became internationally recognized as one of the top 25 student entrepreneurs in the world from the Global Student Entrepreneur Award (GSEA) Competition. In the 4 years since, he has sold one business and raised two rounds of funding for his current venture, SMCpros, which is one of the fastest growing social media agencies in the Midwest.

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