When we are asked to perform research, our initial thought takes us out to a search engine (usually Google, Yahoo or Bing) and type in the keywords pertaining to the search. We don’t give it much thought- how is your company ranking within these search engines? Below are a few tips to help improve search engine optimization (SEO) for you individually as well as your brand and products.

Page Structure

One of the most important factors for search engines to determine what a page is about is by looking at the structure. This translates into looking at content that is in bold, in headers, and in titles. Making sure that your keywords appear in these locations is essential to building a good SEO foundation.

Copy Density

SEO copywriting involves taking your already reader-friendly content and massaging it in specific ways so that the search engines can find it. Without copy, you will not rank at all. Search engines look at the content of a page to decide what it is relevant for and what it is about. If you do not have enough copy, it cannot make an informed decision. It is also beneficial to users to have a larger amount of copy, specifically on the home page. More copy also leads to more keyword targeting, which is in turn valuable to everyone.

Inbound Links

Relevant incoming links from other websites that are ‘trusted’ can improve the site’s search engine ranking. At any cost however, AVOID paid link backs and too many reciprocal links.

How are you doing your company’s research? What other SEO tips do you have up your sleeve? We’d be interested in hearing your thoughts.

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Sarah Shehata

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