Who should be blogging?

I have had several chats with people recently about blogging, and want to share some thoughts on it. There are several groups of people who should be blogging:

Students:

As a student myself, I see blogging as the #1 way to set yourself apart. It does not matter what industry you are in, you should be blogging. Accounts can talk about and show their knowledge, marketing people can show off their chops, political science majors can show their opinions, report the news, and give analysis, and artists can use it as a portfolio. I challenge you to give me a major where it would not help to blog.

Business owners:

If you have a business, take one hour a week to blog. It can be from a teaching perspective or a company news perspective, whatever it might be, make sure you are getting it out there and sharing your knowledge and expertise.

Moms/Dads/Parents:

This is a perfect way to document your kid’s childhood, to share your child with everyone, and to share (and gain) tips and tricks with other parents, or soon-to-be parents.

Job Seekers:

Basically the same as students. You can use this to show your potential and what you have done. It is a great way to share what you would want to do with your current employer, without mentioning names, without the risk of confrontation.

So yes, this basically covers everyone. One thing I tell everyone is that others are blogging about it, you should be too. This applies especially to students and job seekers-for instance, I am a student, and I blog. This will help put me over students who dont blog, putting them at a disadvantage.

I will blog next week about the benefits of blogging-the less obvious ones, not the “you can get exposure” ones.

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Mitchell HislopMitchell Hislop

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  • http://www.fivetechnology.com Aaron Weiche

    Business owners, business owners, business owners. The amount of content, story and expertise an owner can communicate in a even a bi-monthly blog post is so valuable. Then when you factor in growing your web presence, marketing effect and SEO benefits … no-brainer, right?

  • JMH

    I’d have to say that job seekers should think very carefully about the pros and cons of blogging before they plunge in. There are positives such as demonstrating your thought leadership, but blogging can be very much a double-edged sword. What is a potential employer reads your blog and doesn’t agree?

    In the Age of Google, job seekers need to manage every aspect of their online image very carefully. If you’re a job seeker and you’re also a recreational blogger, I’d say think very carefully about what your past blogging activities might say about you. If you blog about political, social, or even recreational topics, how would they be viewed by any potential employers that Googled your name while making a decision as to if they want to interview you?

    Job hunting is a game of creating positive impressions AND at the same time avoiding negative ones. If you’re blogging, I’d you’d better be very sure your blog is going to help you and not hurt you.