By: Joel Feder | February 15, 2010
If you don’t use Twitter on a regular basis you might be wondering why certain words in tweets have the # in front of them. This is called a hashtag and it is used to help ease the search of a topic or keyword. When people on Twitter search for things or try to keep track of a topic, they search for a word with a hashtag in front of it.
A good example is a conference such as social media breakfast. The Minneapolis social media breakfast uses the hashtag #smbmsp. Most of us Minneapolis social medialites have a search column on our Tweetdeck and of course we use the hashtag.
When I tweet about an auto-manufacturer or any company, I always use the hashtag in front of the name. These companies are searching for their names using the hashtag. You can even make a hashtag out of nothing. For example, I have made a hashtag out of #GoodDay simply because I was having a good day.
Something to keep in mind, you have to make it all connected with no spaces in the words. People are used to reading the hashtags and figuring out the words. It is usually not hard. Overall majority of the people you follow are likely using hashtags in tweets and you can view them as examples.