People frequently ask us here at SMCpros about the demographic information of Social Media. In order to measure demographics, marketers typically combine several variables.

How does one talk about the demographics of the global population? It’s almost useless information when trying to talk about its utility as a marketing tool.

Here’s my take on the importance of Social Media demographics to business:
- There are approximately 6.8 billion people on earth (1)
- There are approximately 1.7 billion people on earth with access to the internet (2)
- There are approximately 350 million registered members on Facebook (3)
- There are approximately 175 million registered members on Facebook who are on Facebook every single day (4)

In short, that means that 10% of all internet users in the world login to Facebook every single day. And, if you only are interested in marketing in the United States, the number is far higher than that.

In sum, the answer to the question typically is, “Yes, your target market is on social media, they use it, and they use it frequently!”

*Statistics based on Wikipedia

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Tyler Olson

When Foursquare needed help integrating itself across the internet, they called upon SMCpros, one of the fastest growing social media agencies in Minnesota. Tyler Olson, Chief Executive Officer and nationally-recognized speaker, sets his presentations apart by starting with first-hand case studies of social media usage among some of America’s largest companies. As the most dynamic, data-driven, and experienced Gen Y speaker on Social Media, Tyler will ensure that any audience receives new insights. What many don’t know about Tyler, 26, is that SMCpros is his seventh business. As a natural entrepreneur, he’s been making money off his business ventures since the age of 12. In 2007, Tyler became internationally recognized as one of the top 25 student entrepreneurs in the world from the Global Student Entrepreneur Award (GSEA) Competition. In the 4 years since, he has sold one business and raised two rounds of funding for his current venture, SMCpros, which is one of the fastest growing social media agencies in the Midwest.

Other posts by Tyler Olson / Connect with Tyler on: