Are you being LOUD enough?
By: Sarah Shehata | February 5, 2010
Chances are you probably have several potential target customer groups. Have you stopped to think about how you are coming across to your audience? Are you being too sales-y? How well are you interacting with your audience?
A great way to start would be to set your tone to the audience as well as objective. Whether you prefer to be more professional, casual or a mix of both depends on what you are offering and to which target customer group.
Choose which to focus on by considering the 4 Ps.
Which audience will you be able to offer an eye-catching product to while also charging a competitive price and earning acceptable margins? Will one audience respond better to promotions than another? Are you able to reach some more easily with existing distribution channels such as Social Media than others? Which tone would be most heard within that target group?
By answering these as well as other questions related to the 4 Ps you will be better able to make marketing decisions and choose effective Social Media sites for your marketing plan.
Speak up loud and clear and reach out to your audience!