Facebook Demographics
By Tyler Olson | February 2, 2010
People frequently ask us here at SMCpros about the demographic information of Social Media. In order to measure demographics, marketers typically combine several variables.
How does one talk about the demographics of the global population? It’s almost useless information when trying to talk about its utility as a marketing tool.
Here’s my take on the importance of Social Media demographics to business:
- There are approximately 6.8 billion people on earth (1)
- There are approximately 1.7 billion people on earth with access to the internet (2)
- There are approximately 350 million registered members on Facebook (3)
- There are approximately 175 million registered members on Facebook who are on Facebook every single day (4)
In short, that means that 10% of all internet users in the world login to Facebook every single day. And, if you only are interested in marketing in the United States, the number is far higher than that.
In sum, the answer to the question typically is, “Yes, your target market is on social media, they use it, and they use it frequently!”
*Statistics based on Wikipedia
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