The social media value proposition
“What is the value of Social Media?”
I have been asked this question countless times, both as an honest question and as an attempt to push my thinking further.
When asked, I usually bring up the low cost, high potential and how to measure your ROI.
However, as a business student, I want to know the real answer. I want to know Social Media’s value proposition.
So, I did some thinking about it. And asked you about it.
In my own opinion, the value stems from a few areas.
For one, Social Media is everywhere, and it is something that we use every day. Anyone who is on Facebook is using Social Media. This means that you do not need to learn anything new, nor leave behind your current social network. They are very user-friendly and relatively open. These sites allow you to see what is going on, “listen” in on conversations between brands and people, and interact with others.
In my words, it simmers down to:
“Social Media is an open, easy to use tool for users to engage with each other and brands, fostering more openness and communication”.
These are some responses I got back (unedited) when I Tweeted this question:
GirlMeetsGeek: Human Connection: Where technology can only go so far- real hands can reach.
Jo Roberts: Social media **as a tool** makes it easier to create sustained meaning/value with people you connect with in real life.
What is your definition of Social Media’s value proposition?
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