Social Media Spotlight part 2: Alicia Keys’ Keep A Child Alive foundation
Continuing from where I left off with last week’s Social Media Spotlight post, I would like to highlight a few of the different ways Keep A Child Alive uses social media. Depending on the responses I receive, I may go in-depth on each of these in my next blog post.
Website:
You will notice that Keep A Child Alive displays social media tabs (hyperlinks) to their various social media sites under the Get Involved section of their website.
Leveraging the ShareThis feature encourages viewers to distribute web content to their own friends, fans, and connections.
Fan Page:
One of my favorite parts of the Fan Page is the content they share in the Info tab fields. The information is very informative and describes how Fans can participate in the “Text ‘ALIVE’ to 90999″ campaign.
By keeping the Fan Page wall open, Keep A Child Alive allows and encourages its Fans to engage with them (and other Fans) through Facebook.
Causes:
Providing an in-depth description in the About section of their Causes profile has helped them receive 13,198 members and raise $5,945 through the Causes application.
Twitter:
Using a custom profile background helps influence viewers and followers to participate in the “Text ‘ALIVE’ to 90999″ campaign and makes the profile page feel much more personal.
Distributing various types of content within their 737 tweets has earned Keep A Child Alive 3,908 followers and placed them on 161 lists.
YouTube:
Most importantly, the organization leverages the YouTube Non-Profits profile to set themselves apart from typical users and gives them the ability to receive donations on their site using Google Checkout.
Posting new videos (18 so far) to their channel, Keep A Child Alive has collected 387 subscribers with 26,272 channel views…making them the 93rd most viewed non-profit this month on YouTube.
MySpace:
You will quickly see that they have incorporated the “Text ‘ALIVE’ to 90999″ campaign into their MySpace profile which also provides items available for download (wallpaper, photos, and logos).
A PayPal integration is provided to allow MySpace users to donate directly on the profile page.
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