The social media value proposition
By Mitchell Hislop | January 27, 2010
“What is the value of Social Media?”
I have been asked this question countless times, both as an honest question and as an attempt to push my thinking further.
When asked, I usually bring up the low cost, high potential and how to measure your ROI.
However, as a business student, I want to know the real answer. I want to know Social Media’s value proposition.
So, I did some thinking about it. And asked you about it.
In my own opinion, the value stems from a few areas.
For one, Social Media is everywhere, and it is something that we use every day. Anyone who is on Facebook is using Social Media. This means that you do not need to learn anything new, nor leave behind your current social network. They are very user-friendly and relatively open. These sites allow you to see what is going on, “listen” in on conversations between brands and people, and interact with others.
In my words, it simmers down to:
“Social Media is an open, easy to use tool for users to engage with each other and brands, fostering more openness and communication”.
These are some responses I got back (unedited) when I Tweeted this question:
GirlMeetsGeek: Human Connection: Where technology can only go so far- real hands can reach.
Jo Roberts: Social media **as a tool** makes it easier to create sustained meaning/value with people you connect with in real life.
What is your definition of Social Media’s value proposition?
Related posts:
- How is Social Media Changing Marketing? Where is social media taking the world to? As...
- Understanding Social Media Strategy – SMCpros One of the most common responses I receive from...
- Taking on a Social Media intern People frequently tell me they plan on taking on...
- ROI of Social Media: Customer Service This is the first post of a series that...
- Social Media as an Encyclopedia Have you ever considered using your social media accounts...
Related posts brought to you by Yet Another Related Posts Plugin.
Topics: Social Media | 1 Comment »
One Response to “The social media value proposition”
Comments
« Football Fever: Minnesota Vikings on Social Media | Home | LinkedIn: Groups & Subgroups vs Custom Groups »
9:45 am on January 28th, 2010
social media allows the instant streamline connection to any desired audience – personal, professional, etc.