Twitter has a new feature currently in beta testing.  This feature will allow you to change the voice of a brand from an individual representation to that of a community.  Employees of large organizations would be able to tweet under the company’s profile with a mention of the individuals name as well below it.

With this model, if a US Bank employee were to tweet on behalf of the US Bank brand, the tweet would show up under the US Bank account and have a mention below naming the individual.

The feature, if successful, will then be rolled out to the entire community.

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Tim Barsness

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