Twitter Beta Testing Contributor Feature
By Tim Barsness | December 16, 2009
Twitter has a new feature currently in beta testing. This feature will allow you to change the voice of a brand from an individual representation to that of a community. Employees of large organizations would be able to tweet under the company’s profile with a mention of the individuals name as well below it.
With this model, if a US Bank employee were to tweet on behalf of the US Bank brand, the tweet would show up under the US Bank account and have a mention below naming the individual.
The feature, if successful, will then be rolled out to the entire community.
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Topics: Uncategorized | 1 Comment »
9:55 am on December 16th, 2009
What a great way to maintain brand control. This is fabulous for customer service, PR and more.