Geo-location integration.

What does this mean? Imagine being able to let certain people know that you were at Mall of America… Or at the Vikings game… and in return, you were given permission to see that your high school friend is in the restaurant right next door… or your top client is across the street. How would this change your life? It would likely impact where you go, what you do, who you see, and increase the likelihood of meeting up with people you want to meet up with.

Foursquare already does this and has been increasing in popularity over the last 6 months (primarily since the 2009 SXSW). Only a very small percentage of people in Minnesota currently use this tool. However, less than a year ago, social media tools such as twitter were primarily used by those in Silicon Valley as well. As more people dive into Foursquare and related tools, we will likely see another shift in the world of social media.

As one would expect, Facebook and Twitter are beginning to build geo-location tools into their systems. I am looking forward to seeing how they incorporate the next phase of social media. We will likely hear another privacy uproar as we have in the past regarding changes to Facebook. However, if done correctly, Facebook could take the entire geo-location social media game away from Foursquare, Loopts, and others.

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Tyler Olson

When Foursquare needed help integrating itself across the internet, they called upon SMCpros, one of the fastest growing social media agencies in Minnesota. Tyler Olson, Chief Executive Officer and nationally-recognized speaker, sets his presentations apart by starting with first-hand case studies of social media usage among some of America’s largest companies. As the most dynamic, data-driven, and experienced Gen Y speaker on Social Media, Tyler will ensure that any audience receives new insights. What many don’t know about Tyler, 26, is that SMCpros is his seventh business. As a natural entrepreneur, he’s been making money off his business ventures since the age of 12. In 2007, Tyler became internationally recognized as one of the top 25 student entrepreneurs in the world from the Global Student Entrepreneur Award (GSEA) Competition. In the 4 years since, he has sold one business and raised two rounds of funding for his current venture, SMCpros, which is one of the fastest growing social media agencies in the Midwest.

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