Using Facebook as a professional tool
So you know how to use Facebook on a personal level, how do you incorporate that to convene with your business needs?
Facebook is a great tool to use to keep tabs on your customers and clients as well as keeping them engaged with your most recent updates and services.
Below are 15 ways to help you get started on applying Facebook profiles, groups and fan pages to meet your corporation’s needs:
1. Update your profile photo to a smart casual photo of yourself to reinforce your brand name & company image.
2. Create a Facebook vanity URL so that others can easily find you.
3. Build friend lists to have control over your profile privacy.
4. Adjust your profile settings to filter any personal parts of your profile.
5. Perimeter business contacts’ access to personal photos and albums.
6. Include a link in your email signature and business cards so customers & clients can learn more about you.
7. Post your business’s activities on your wall. Don’t make it too sales-y.
8. To establish trust & credibility, share articles you have found to be useful as well as links to valuable resources.
9. Market your company’s services and/or products by offering discounts for an interval of time.
10. Use the search feature to research prospective clients before meeting them.
11. Create Polls to engage your audience and share survey results to gain credibility.
12. Purchase ads to reach your desired audience.
13. Start a group or fan page to market your brand and business. Add links directing to your company’s website, newsletter sign-up information, blog posts, etc.
14. Post upcoming events you or someone from your company will be present at. Some thoughts might include speaking engagements, PR activities and webinars.
15. Interact with your fans and members by keeping your group or fan page updated regularly with useful information and answers to questions.
Facebook is quickly becoming essential for businesses and is a powerful tool for generating traffic to your company’s website. It is being incorporated into people’s daily lives; make the most of it by leveraging it into your corporations needs.
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