Why Don’t Teens Tweet?
Recent studies have devastatingly shown that teens don’t tweet. This conclusion is surprising considering teens tend to lead trends on the internet and given Twitter’s storied success. Let’s put Twitter’s success aside for this article and focus on why teens aren’t leading the pack to join Twitter.
At first glance, there are some blaring differences between Twitter and other popular social networking sites such as Facebook and Myspace. The brevity of messages makes communication interesting and efficient. Looking deeper under the hood, you’ll notice Twitter’s relationship model is different.
Twitter isn’t about your friends. It’s one-directional “follow” model allows you to choose who you are interested in and join those conversations. Because of this, Twitter is quickly becoming a center for fast-moving news and commentary on current events. But, does this interest teens?
Regardless of generation, teens have always had a reputation of not being interested in or keeping up with current events. As Twitter leans that direction, it is pushing out the less mature audience. Is this a bad thing if you are trying to reach teens online? No. Teens will still spend time online, but it is a useful piece of information to know not to try and reach them via Twitter.
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